5 Ways Article Marketing Grows Your Business
Download Free Copy Of Article Marketing
One of the greatest things that the Internet offers us as professionals is free advertising and marketing methods. Of these, surely one of the greatest is the use of articles. Using articles to advance and grow your business is highly effective (and it can be a lot of fun). What's more, it's free; or it can be. It's definitely low-cost compared to other marketing methods.
If you write the articles yourself, it's free and costs you nothing but time. If you feel you aren't a good writer or don't have time enough to write all you want to, you can hire ghostwriters to write for you. These professional writers can do an excellent job and make you look very good for a relatively low cost. You pay them a fee to write articles that you then put your own name on and have all of the publishing rights to.
If you're sold on the use of article marketing, but wonder how exactly it can grow your business, you're in luck. Here are five of the many ways that marketing your writing with articles can promote your business.
1) Establishing you as an authority in your business niche. When you offer your expertise through writing others will come to believe that you are a great source for the products or services within your business niche.
People can read your incredible wisdom for free because you so fluidly express and share your knowledge. If potential customers need the types of products or services you offer and you've positioned yourself as the one to go to, they will think of you right away.
2) Getting you noticed. You might offer the best of the best of something, but if nobody knows you exist or can't find you, you may as well not offer it at all. By writing articles and getting your name, profile, business, and knowledge out there on the Internet, you make it possible for people to find you.
People like finding you in this way. They don't feel they are being sold to, inundated with advertising, or disrupted. If you give them well written, informative and helpful articles, they'll even feel smarter and entertained when they read them. This will make them remember you.
3) Ranking higher in the search engines. These days if you aren't strong on the web you are really getting your pants whipped off you by your competitors. You need to show up on the first page or two of the results of a keyword search by potential customers on the Internet. Google, WhoNu?, Webcrawler, Yahoo, and everyone else has got to be able to find you to get the exposure you need. With your articles this becomes more likely to happen.
4) Getting you targeted traffic. You don't need or even desire lots of people coming to your website who really aren't interested in your offerings. You want qualified prospects and targeted traffic. These are people who already have some kind of interest in your offerings. It might be urgent, it might be pondering, it might be curiosity--but it's there.
Now, your articles either inspire them to become interested, or they touch that interest that was already there and fire it up. If they just aren't one of your prospects, they will not read your articles very much. That's ok. These type of people are not who you want to attract. You want someone who is truly in need of what you have to offer.
5) Getting the word out. Articles are an incredible source of referrals. They get people talking about you to each other, sending your links to one another, placing them at their own websites and even socially book marking your words. Word of mouth marketing at it's best.
Article marketing is a great way to grow your online business. No matter what you are selling or promoting, let your expertise show with quality information that will bring your readers, and potential customers, right to you time after time.
Chris Simpson is dedicated to helping people find honest and legitimate work at home and home based business opportunities. Find a legitimate work at home opportunity today at: http://www.homenetpro.com/
Saturday, December 13, 2008
: 5 Ways Article Marketing Grows Your Business
Thursday, December 11, 2008
Article Writing: How to Write Articles for Money
Article Writing: How to Write Articles for Money
Download Free Copy Of The Expert Guide To Article Marketing
Article writing can be very lucrative, and if you know how to write articles for money, you should be able to get through the current economic squeeze unscathed. This article will explain how you can learn to write articles in a form needed both for website content and for directory submission.
The economy at the moment is in such a state right now that all round the world many people are getting worried how to make ends meet. An equal number are starting new internet ventures and are seeking online content and articles for submission to article directories that can be used to advertise their websites, products and services.
This type of advertising is free, and one good article can attract a large number of people to a specific page on somebody's website. Not only do people read articles that are published on directories from the directory itself, but these articles are also listed on Google if they are sufficiently optimized to persuade Google to give them a high listing.
People are currently paying from $5 to $50 for good articles, and although you can't expect much for $5, the average is around $15-$20. This is cheap when compared to the cost of other forms of online advertising. For example an article can get at least 2,000 reads on a directory, which equates to 0.75 cents a click for an equivalent PPC ad. Even if you paid $20 for an article, you be paying only 1c a click for equivalent exposure on Google Adwords - the title of an article can attract prospects just as much as that of an advert.
Now consider you being the writer and not the user of the article. Even a slow writer can write three articles of 700 words in an hour, and if you charge $15 for each article, you could make $45 an hour, or $180 a day for just 4 hours work. That's $3,600 a month for only 20 days work, and you don't even have to give up the day job. Even at only 2 articles an hour that's $2,400 extra a month. Alternatively, if you are a bit short of ready cash for something specific, just write a few articles until you have what you need.
You could use that income to join one of the many lucrative money-making programs available online, or just spend it on whatever you like. However, there is more to writing articles than you think, and even if you are good at English you still have to learn how to write articles for money. Even English teachers have to be taught how to write articles that they would have otherwise been unable to write, because articles written for directories have to be written in a specific way while those for web content are written in a different way.
Not only that, but there is the effective use of keywords to consider, without overusing them. The vocabulary used in the article has be contextually related to the topic so that it supports the keyword, and makes the topic and the targeted keyword clear to search engine spiders without endless repetition. Writing articles for money also involves a specific approach to style, that for one topic might appropriately be friendly and directed personally to the reader, while for another topic might be of a more formal nature.
There are no article writing schools available as such, so you have to learn all of this in other ways. You also have to learn how to carry out keyword research because your customers will likely be relying upon you to choose the best keywords for their topic. Learning how to write articles for money is more than just learning how to use English grammar properly, and that, incidentally, is another important aspect of article writing. Your grammar must be as good as possible.
Some of the more common grammatical errors are excusable, such as improper use of semi colons and the difference between the way the Americans and British use punctuation and quotation marks: "like this," in the USA and "like this", in the UK. However some are not excusable, such as "the person what wrote this" should be punished for not being "the person who wrote this".
All of this apart, learning how to write articles for money is well worth the time and effort, and even the expense, if you are going to be earning upwards of $2,400 extra a month doing it. Some people will pay more than $20 for top class articles, and it is not unknown for over $100 to be paid for top-class work by the major players in the internet marketing game.
So, take your time and check out what is available online to help you to write articles properly, but make sure that your teacher is a practicing freelance writer of articles for online use because it is a specific skill of its own. A good newspaper or magazine writer will not necessarily make a good writer of internet marketing articles in which use of keywords, vocabulary and content are of the utmost importance.
If you want to make money online with article writing, you should learn how to write articles for money from somebody who is skilled and successful at doing so. It is a source of income not dependent on luck or how much traffic you drive to a website, but on your own skills, how well you have learned them and how well you apply them. Keep in mind that extra $2,400 - $3,600 a month you will have to spend, and you are sure to succeed.
Pete is a successful professional internet article ghost writer, and you can learn how to write articles for money from his book Article Czar. Visit http://www.articleczar.com/gift.html for a free gift and to find out what he can offer you.
Quick And Easy Way To Do Article Marketing
Quick And Easy Way To Do Article Marketing
Download Free Copy Of Article Marketing
Article marketing is one of the most effective ways to promote an Internet business today. Many people prefer it over other methods of Internet promotion including pay per click advertising. However one thing that does scare people off is the time that it takes to do article marketing.
In this article we will look at a quick and easy way that anyone with a little bit of time and money can use article marketing to build their Internet business.
Did you know that for around $100 a month you can have thousands of unique articles on the Internet promoting your business in some of the most popular article directories?
Here is exactly how you can do that.
1. Hire an article writer to write eight articles a month for you. These articles should target specific keyword phrases from your keyword list. If you do not have a keyword list you should build one, or have your article writer do it for you.
2. Use an article submission software or service to submit your articles. Some of these services provide a spinning utility to create more unique versions of your article for distribution.
You can make each article unique from the other so that when they are submitted to article directories each one is getting a unique version. The article directories love this and so do the search engines who are spidering these directories for fresh content.
3. Another thing you can do is use spinning software to create unique articles yourself. There are many of these available on the market today and using them is not that hard to do. The primary point we are making is that you want to take your eight articles and make unique versions out of them before you submit them to the article directories.
4. Of course if you do not want to do any of this you can outsource this function as well. Your article writers should be able to write content that is presentable and interesting to read.
Submitting two articles a week is not that hard to do and any serious Internet marketer can do it. The benefit of doing this over time is you will develop thousands of back links to your website that can lead to quality traffic on a consistent basis.
This is a pretty quick and easy way to do article marketing that anyone can do. You can be as involved as you want, or you can outsource some of it to depending on your busy schedule.
Omri Dotan uncovers everything about Starting a Home Business Online => http://www.omribiz.com/ In his Blog you can read more about Exploiting Article Marketing http://www.omribiz.com/blog/2008/12/exploit-article-marketing-results.html
Monday, December 1, 2008
Increase Website Profit Online with Online SEO and Marketing Content
Increase Website Profit Online with Online SEO and Marketing Content
Download Free Copy Of The Butterfly Marketing Manuscript-The Leaked Chapter
You can easily increase you website profit online if you have the right marketing content and use good online SEO to promote it. The benefit of good online search engine optimization is that it can earn you an avalanche of free traffic through high search engine listings, while at the same time pointing prospects to some good online content.
The question is what is that content, and what online SEO should you be using? The answer to the first part of that question is obvious: the content you use must relate to the topic of your web page, and each web page must be optimized for one keyword, and one keyword only. Where most people fail with their online marketing is that they try to be all things to all people, and are not specific enough in targeting prospects to the right website pages.
To increase web profit online, it is essential that your marketing content is highly focused to the topic or product in hand, and that your online SEO is spot on, missing none of the elementary aspects of SEO, while taking advantage of the more advanced search engine optimization techniques that the vast majority either ignore or are unaware of. You can't do much about other people's ignorance, but you can sure take advantage of it!
Doing so, however, might take some specialized information on online SEO techniques and how to apply them to your advantage. You will no doubt be aware of the simple Meta tag rules, and how to use heading tags in your body content, but how are you with internal linking strategies, or being able to lead spiders by the nose around your whole website exactly as you want them to visit each page? No? Then you have a lot to learn.
Intimate knowledge and understanding of search engine optimization techniques such as the correct use of the 'nofollow' and 'noindex' tags can be critical to your success. The same is true of an understanding of latent semantic analysis and how Google is applying it to the Bigdaddy algorithm. How about the correct use of images, video and Flash? Are you fully conversant of how Google looks upon these? Probably not, because it might surprise you to know that Flash is not what is used to be in the eyes of Google spiders, and that the vast majority still does not know how to properly use images to their maximum benefit.
Marketing content is also very important, and writing articles is an excellent way to generate content both for your web pages and to use on article directories to advertise them. You will sell nothing if your web pages get no visitors, and two of the best ways to achieve that are to get a good listing on search engines for your main keyword and to publish articles that contain an advert for the relevant web pages in the author's resource.
Marketing content can also be in the form of well written and SEO optimized articles, and in order to increase web profit online you must have good search engine optimized marketing content. Without that you are dead in the water, because your web pages will never be listed on Google, which is the most important of the search engines.
So, focus on your online SEO and your marketing content and you will increase your web profit online as a result of that. It is not as simple as you might have been led to believe, but if you can find the right mentor then you should find it a fairly simple task as long as you have a reasonable product and know how to market it online.
For precise details on how to increase web profit online by the use of good online SEO and marketing content, check out Pete's book SEOcious on http://www.improved-search-engine-rank.com where you will also find other information that will help you to succeed.
Tuesday, November 25, 2008
3 Things You Should Demand From Your Article Submission Service
3 Things You Should Demand From Your Article Submission Service
Download Free Copy Of The Expert Guide To Article Marketing
Article marketing is the way to go to get free traffic to your website, but it can be time consuming if you don't use the time saving tools and technology that is available. The question to ask yourself when it comes to using these services, is "How much is my time worth?" If your time isn't worth very much, then you can spend the several days it would take you to submit your article by hand to most of the article directories out there. If your time is worth a lot, then you will not get a very good return on your investment if you take the time to submit your articles by hand to all of the article directories. However, if your time is worth a lot, then you will want to use article submission services to submit your articles for you. There are many article submission services out there, so what service should you be using and what features should you demand from your article submission service?
1) Does the service distribute multiple versions of the same article?
The search engines are always changing their algorithms, and although there isn't a penalty for duplicate content, you won't receive much credit for it either. You can have the same article on different websites, and if enough of the rest of the page is very different, you can get away with placing the same article on different websites, and get credit for it. However, you will want to understand that wherever your article ends up, you have to depend upon the webmaster to make their website different enough to use your article.
The answer to this dilemma is to send out a different version of your article to the different article directories. Writing a different version of the article for each directory takes even more time than submitting to all of the directories by hand. What is the solution? It is choosing an article submission service that creates a different version for you as it submits your article to the different directories. When choosing your service, make sure your service allows you to create quality variations of your article. It defeats the purpose of creating variations if your variations are unreadable and don't make sense. You would be better off submitting the same version of your article to the different article directories. You want a service that will create a quality variation that still adds value and someone else would want to have on their website.
2) Does it allow you to use HTML in your resource boxes?
The article submission service you use should allow you to the option of using an HTML resource box. The value of having this feature is that you get to increase your link juice for your desired keywords. Instead of linking to your website using your URL (such as mywebsite.com). You get to use a keyword in the link to your website (such as
3) Does your article submission service give you tools to promote your articles more efficiently?
The article submission service you choose should give you your own personal RSS feed. This is a great way of keeping your readers informed of the articles you are publishing. You can also market your RSS feed to the different feed directories that are out there to bring even more exposure to your articles. This should be a standard feature to your article submission service. If it isn't, look for another service.
Marketing your articles can be a tedious process if you don't have the right tools or technology. To make the most of your marketing efforts, you want to use an article submission service that gives you the best chance of having your articles be found by the search engines. Using these tips along with others will increase the chances of your articles reaching your target market.
Psiphon Consulting http://psiphonconsulting.com assists businesses in creating a powerful position on the Internet using dynamic Internet Business Strategies. Discover a quality and effective article distribution service that will distribute your article for you: http://resourceshosting.com/submitarticlereview
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Tuesday, November 18, 2008
Submit Articles to make Best use of Article Marketing
Submit Articles to make Best use of Article Marketing
Download Free Copy Of Article Marketing
You must submit articles to make the best use of article marketing. Writing articles is an essential part of article marketing, and by writing and submitting articles to article directories, you can make money by driving a targeted audience to your website or blog. There are things you can learn that will enable you to make the best use of article writing to achieve that, much of it in the way that you design your resource.
More on that later: first I want to summarize the importance of website traffic and how article submissions and marketing can be used to get that.
If you know how to get traffic to a website, you are a large part of the way to towards making a success of internet marketing. Article marketing is a very large part of this, and if you combine article submission with good search engine optimization (SEO) techniques, then you should not find it difficult to make money online.
Let's break down a typical online business into its component parts. Various businesses are based upon different models, but they all have several components in common.
1. A Product.
The product might be your own or an affiliate product. It doesn't matter. It might be a physical product that has to be replaced when sold, or electronically deliverable such as software or an ebook. While the latter is easier to deliver than a physical product, again it doesn't matter since it still has to be promoted and you still need customers.
2. A Platform for Promotion
This might be a website (yours or somebody else's), a blog or simply an online advert. For best results you should use either a website or a blog. The website could be a traditional website, with several pages, a Squidoo lens or a social networking site such as Facebook or YouTube that you are using to promote your product. Each of these can be promoted through article submission.
3. Advertising
There are many methods of advertising online. Article marketing is the one I prefer best, and article submission is by far the best way to use them. If you submit articles to article directories and ezines you are not only exposing your product to a very wide audience, but to one that is interested in what you have to offer. Were they not, then they would not read your article.
Used properly, article directories can be the source of a massive amount of traffic to your site. Once you get your readers there, you have to use them properly and persuade them that your product can solve their problems. The quality of your article is very important, and while I could show how to write a good quality article, I will focus on the 'author's resource' because that is what ultimately gets the click to your web page.
The Ideal Resource
So what is the ideal resource to write in order that you maximize the clicks to your site? In spite of what some self-proclaimed 'experts' will tell you, and try to charge you for, there is none. There is no ideal resource, because each will vary according to your product and to your readership. However, there are some aspects of a good resource that can allow you to submit articles with a good expectation of your article writing offering you some positive return for your efforts.
First, use your resource as an advert. Most people will tell you to not to, but they are wrong. Once somebody has read your article, they want to know how to take advantage of what you have written. If they think you have a product, they want to see what it is. If your article is offering a solution to a problem, they want to know what that solution is. So balls to not advertising: that is what your readers want. They want an answer.
They don't have to purchase your product, but they might consider it if you give them a link to it. If you don't then they won't see it, so what's the point of your article? If it is just to give free information, I can do that better from my website. I can offer my readers a course in SEO or article marketing, article writing or whatever they want, in addition to a free gift that that will offer a lot more free information than they will learn from one article.
So if you submit articles to promote your product, make sure that you write well and that you advertise yourself in your resource. The way to do that is how I do it - in my resource below! (Or above, wherever the directory places it after I submit my article!). Article marketing works if you know what your customers want.
Anybody can make money online if they know how to write and submit articles. Pete offers you free gifts and a free course on how to do that in return for clicking to have a look at his ebook Article Czar at http://www.articleczar.com/gift.html No need to buy and you can only gain through Pete's expertise.
Monday, November 17, 2008
Seven Tips for Making Your Web Content King
Seven Tips for Making Your Web Content King
Download Free Copy Of 30 Tips For Ebook Authors
If you want your own web site, here's something you need to know: Content is king!
Search engines love the stuff. People who visit your site are there because they want it. Even if your site doesn't have much of it, a good way to get people there for free is to generate article content for someone else's sites and attach your link to it.
Still, the devil's in the details. It's all well and good to say that 'content is king', but that fact isn't going to help you unless you know how to make the most of it. So, here are some tips for writing good web-based content that will shine on the Internet.
1.) Keep your articles short and focused. Lengths of 400-500 words are good. Only write about a single facet of your given topic and edit it so it's not a rambling, disordered mess.
2.) Writing articles well takes practice, so write at least daily and preferably more.
3.) Never publish a rough draft. When your creative juices are flowing, you think you can do no wrong. This is why you should let your articles sit for a few days before you edit them. That way, you buy yourself some objectivity by cooling off a bit, and can edit them into finished drafts effectively.
4.) Organize your content so that visitors and spiders can find it easily. Don't make your web site a big digital labyrinth.
5.) Use keywords in your article so that people using search engines can find your content. Keywords related to your article's topic can be found with free keyword tools on the Internet, though you'll find that some of those keywords don't make much sense and can't be used in a sentence. Just remember that you're not a slave to your keywords; they're tools for you.
6.) Use META tags for your articles. These are placed between the HEAD tags of an HTML page and tell the people reading their search results what your article is about at a glance. They also make your content more search-engine friendly, which is good for you.
7.) Remember the white space. Articles don't look good as giant globs of unbroken paragraphs, and will repel readers if they're published that way. Keep your points as short as possible and space between them.
Keep these tips in mind, and you can make your web content king.
Ryan Ambrose is the author of the free report series, Web Hosting and Domain Names 101 at http://www.domainhost101.com . Get tips on choosing a good domain name and discover the basics of web hosting today.
Saturday, November 8, 2008
Search Engine Ranking and Article Marketing
Search Engine Ranking and Article Marketing
Download Free Copy Of 14 Point Web Copy Analysis
The relationship between search engine ranking and article marketing is neither tenuous nor unknown: it is well understood, and used by many to attain high search engine listings for specific keywords. If you can write and also understand how search engines decide on their ranking positions, then you can use that knowledge to get very high search engine rankings.
Article marketing offers a number of ways of getting your web pages noticed by Google and the other search engines, and in these austere days when you have to make every dollar count, a high search engine ranking is essential for online business success, and article marketing can help you to achieve that.
That is not to infer that other means of promoting your website are not worth considering but it is a fact that an increasing number of articles are appearing in the Google listings for specific keywords. In fact, it is difficult at times to find a Google results page without at least one article listed on the page of an article directory. That in itself is sufficient incentive for anybody to use article marketing to improve their search engine ranking and so the traffic to their website.
So how do you do it? How do you get your article listed in page 1 of Google, as many of them are? One of the advantages of using article marketing as an SEO tool is that the article directories themselves do most of the search engine optimization for you, and all you need do is to get the keyword density and use of contextually related vocabulary right.
Although this is popularly known as LSI (latent semantic indexing) it isn't really, because LSI is a concept as opposed to an SEO technique. What people really mean when using the term is that your text should contain vocabulary that relates to the keyword in a way that makes it clear to search engine algorithms just what the topic of your article is. If you get that right then Google will notice you: that is because Google regards the LSI algorithm of extreme importance in determining the relevance of your article to the keyword used by the Google user.
When writing articles, and using SEO to optimize them, never lose sight of the fact that the most important party here is the Google customer using the search engine to find information using the search term they have entered into the Google search box. Google will analyze every web page, including article directory pages, to find content that is most related to the keyword that Google customer is using. When your content is judged to have high relevance to the keyword used by the search engine customer, then that is when you get a high search engine ranking.
This is where a well written article, with well placed keywords (but not too many of them) will get your article listed on Page #1 for the keyword being used, and so as much traffic as possible. What many don't appreciate is that every search is different, and that your web pages are on view to only one person at a time for each keyword. Although the monthly demand for that keyword might be 10,000, it is on view to only one person for each individual search, and you have to persuade the search engine (whether Google, Yahoo or any other that your page is worthy of a Page #1 position.
How you do that is up to you, but you are unlikely to achieve that coveted first page listing without expert advice, and instruction on how to do it. Article marketing can be used to get you a high search engine ranking but you have to know how to do it for you to succeed.
For in-depth information on how to use article marketing to achieve a high search engine ranking position, check out Pete's site on http://www.articleczar.com/gift.html and get a free gift for doing so. SEO is a skill, and article marketing is one way of achieving a high search engine listing.
Sunday, November 2, 2008
Article Marketing Helps You Get More Website Visitors
Article Marketing Helps You Get More Website Visitors
Download Free Copy Of Article Marketing
Users of article marketing know it is the best free technique to get exposure and visitors to their website. This is an easy process of using the article, which has a back link at the bottom, to send people who have read it to a website that has more information.
Many places accept articles without any charge but they should be sites with a good page rank, it shouldn't be too long before your site starts to receive traffic from this. Popular sites tend to be recognized as 'authority' sites, so if your article is used it can improve your credibility also, You will become a 'trusted' person which means a great deal in the virtual world.
This process of article marketing by submission to various sites, if carried out routinely, will ensure people read more of your work and actively look for it as your reputation grows. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about.
Over time the number of links you receive from other high ranking or authority sites will increase your own ranking with Google, The benefit of this is there will be an increase in people that find you through the search engines. The more websites that link to yours, the more traffic you will achieve, The greatest benefit of this is none of it is costing you a single dollar!
Article marketing not only allows links in the body text of the article but in the resource box at the foot of the page. When other internet users find your articles good, they tend to insert them into their own sites with all the back links to your site which just helps its ranking.
Sometimes, however, search engines can take some time before they actually list your site, However if you are submitting articles that are relevant to your website, the process of listing your site is usually much quicker which increases traffic.
The content on your website is what brings the search engines and hence visitors so therefore part of your article marketing campaign should be to continually add fresh content to your website.
Remember that visitors do not know that your website is trying to get them to buy something. The more truthful you are about what you are doing, the more visitors will appreciate it providing the information you supply is relevant to their search. It is at this point that the sales promotion can be used. It is important they understand why they are buying a product so this process is important. This helps with preventing the dreaded refund request that happen on occasion.
If you want visitors to your websites then you must continue your article marketing this way, Regularly submitting articles is necessary and should not be viewed as something you only have to do once.
Another benefit is quality websites (like yours will be) have other websites link to them and use their content as well, Having your article duplicated on other people's sites can bring a great deal of traffic. Article marketing is still by far the easiest way to drive traffic to your website and it doesn't cost a cent, All it requires is regular, fresh and unique article content to achieve this.
For More Information Visit Our Article Directory http://www.c2az.co.uk/
Thursday, October 30, 2008
Article Marketing: The Secret to Crazy Hungry Traffic
Article Marketing: The Secret to Crazy Hungry Traffic
Download Free Copy Of Article Marketing
The most amazing strategy to ever hit the world of internet marketing is right under your nose, literally. What is it? Article marketing is what it is and to put it plainly it is the easiest way to drive thousands of visitors to your website without spending a single penny.
If you nave sought to build an internet business for even a short period of time then chances are you have probably heard of article marketing. Writing articles that can be submitted to online article directories has numerous benefits and most people do not realize all of them.
Not only will you be able to generate tons of backlinks for you website but you will also be able to get hundreds of visitors to your website because anyone who reads your articles can simply click on the link that you put in your bio box that leads to your website.
Additionally you have the opportunity to build a credible image in your niche by giving quality helpful information for free to people through articles. You can never go wrong by giving something for free because most people are charging money but when people see that you want to give it to them for free then that is an instant plus you in your niche.
If you would like to be able to make the most of article marketing in your business here a few very simple steps to follow.
1. You will need a quality article that gives helpful information about something that people are searching for in your niche. The article should be at least 350 and 600 words. 350 Words is long enough to give information that can be applied. If you go over 600 words you risk losing the readers attention.
2. Once you have your article written you need to craft a resource box which is where you can put a link to your website. The resource box is simply 2 to 3 sentences that explains who you are or gives information about your website. This is where you put a link to your website which will not only be beneficial for your site to the search engines but will also bring visitors to your website.
3. One more step and you are done. All you need to do now is submit your article to one or more quality article directories like this one and you are done, then rinse and repeat.
One of the great possibilities about article marketing is that often your article will get picked up by other websites, some of them being very high profile which will bring more search engine love to your site and bring in even more visitors.
There is no easier free way to generate a flood of hungry traffic to any website than article marketing. If you know your niche then you have an endless supply of quality content in your head that you can turn into articles that can be submitted.
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Monday, October 20, 2008
Why You Should Use Article Directories to Promote Your Website
Why You Should Use Article Directories to Promote Your Website
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If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.
What Article Directories Are
Before you can use an article directory, you have to know what one is. Article directories are websites where thousands upon thousands of articles on just about any subject are posted. They are generally categorized to make it easier for readers to find information they want. They are also linked together, so a reader reading about "Hawaii travel" will naturally go from article to article on that topic. People can use the articles they find in the directories on their own websites, either for free or for a small fee. Authors pay nothing to submit to article directories.
How Article Directories Benefit Online Businesses
You are probably thinking, "Sure, that's great. But how does an article directory help me promote my business? Doesn't giving away free content defeat my purpose as an online business?"
These are great questions. When you submit an article to an article directory, it will contain a bio with a link to your website. Since you are the author of the article, you are allowed to include this information.
This means that anyone who is searching online and comes across the article directory will see a link to your site. Not only that, but the people who use the content on their own websites are required to keep it exactly as it appears in the directory. This means that your link could show up on hundreds of websites.
Article directories are generally large websites. This means that the web spiders are attracted to them. Having your link on these articles is a crucial part of an online linking campaign.
How to Make Your Submissions Effective
If you are going to submit to article directories, you need to do two things. First, you need to learn about proper keyword usage. You need the right percentage of keywords in your article, and they need to appear naturally within the content. This will draw the search engine spiders to the article, thus exposing people to your link at the bottom.
You also need to make your content unique and helpful. If your article is the same as thousands that are already online, other website owners will not want to use it. Also, if the information is not helpful, people will not read the entire article. Your goal is to have them read the entire article so that they will click at the link on the bottom.
Having helpful information in the article also helps the reader view you as an "expert" in the field. This is important, because you want them to have a reason to click on the link. If they are reading useless information, they will have no desire to visit your site. Also, proving that you are knowledgeable about a particular topic will show that whatever product or service you are marketing is worth buying.
What to Do if You Can't Write
At this point you are probably wondering what you can do because you can't write. You are an entrepreneur and business owner, not a writer. The good news is that you have options.
You can hire a freelance writer to "ghostwrite" the article for you. Ghostwriting means writing the article in your name. Instead of placing his or her name on the article, the freelancer uses your name and your business link. You will need to pay for this service, but the amount you will pay for a quality article is far less than the amount you would pay for an advertising campaign, and a well-written article placed in the right article directories will draw more traffic to your site than just about any other form of advertising.
Where can you find ghostwriters? There are a variety of online classifieds where you can post your job requirements or search for available writers. You can ask for quotes to help you learn what the going rate for a writer is. Keep in mind that you will pay more if you have detailed information that needs to be researched or if you are working on a tight deadline. You can also hire a content creation company to help you if you require numerous articles that would be too much for one individual writer.
If you do use a ghostwriter, be sure that you proofread the article before submitting it. You may find that the writer did not approach a particular topic as you would have wanted. You can ask the writer to rewrite the material, but posting something that is inaccurate or does not sound well written will detract from your goal of drawing traffic to your site.
Risks of Using an Article Directory
There is only one main risk to using an article directory, and that is that someone will download your content and use it on their site without including the link. You can do some work on your own to check for this, but it is hard to police. However, the occasional unscrupulous website owner who uses your content incorrectly is a risk worth taking for the many users who will give you a link on their site.
Post Much and Often
Once you get the hang of using an article directory, post many articles, and post them often. The more fresh, relevant content that links to your page, the more traffic you will receive. Be sure to continually research your keywords, because the keywords that people search for constantly change.
Also, submit your articles to a variety of sites. The most popular article directories may not draw certain demographic of people. The more places that have your article and your link, the better your traffic results will be. Since these sites are free to use, you might as well submit to as many as you can.
Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of http://www.articlehub.us , a popular article directory website.
Friday, October 3, 2008
Article Marketing Repurposing Strategy -- and it's NOT posting articles online
Article Marketing Repurposing Strategy -- and it's NOT posting articles online
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Repurposing - the art of doing something once and using it in other ways - is one of the most effective and efficient systems you can create within your business.
Before your eyes glaze over with the thought that this is yet another article telling you to market your newsletter articles online, read on.
In addition to marketing to article directories, you can repurpose your articles by using one of my favorite marketing strategies:
Article Marketing Strategy: Teleseminars
Take any article and turn it into a 60-minute teleseminar -- simply add a "welcome" and "introduction to the topic", go through your main points, add a "closing" and leaving some time for Q&A.
In doing this, you'll want to cover no more than 3 main points (5 if they are short) in order to keep your call to 60 minutes. This is a fabulous way to build your list as long as you remember a few key points:
Promote the teleseminar to more than just your own list - after all, they already know you
Allow at least two weeks of promotion to get the most interest
1. Record the call so people can listen to it on THEIR schedule (this may lessen the number of people who show up live to the call, but will make the overall sign-ups happier)
2. Require people to sign up to get the recording and let them know that, as a special bonus, they'll also receive your newsletter (just remember to include your Privacy Policy and notice that they can opt out at any time)
As to whether or not you can charge for these calls (yep, I heard you wondering), the answer is "It depends".
While you can, of course, charge for anything you'd like, there's no sense unless there's a market for it. To determine if you should charge for these calls, ask yourself the following questions:
- WHY am I doing the call? To grow my list or to bring in immediate revenue?
- Is the topic something my clients have expressed a great interest in?
- Will I be sharing step-by-step processes with call participants?
- What else, besides the call itself, would I offer to make it valuable to my list (transcripts, live webinar, etc.)?
After asking, and answering, the above, you'll have a pretty good feel for whether or not you should charge for the call.
And then we come to, "What should I do after I hold the teleseminar?"
While I could go through the steps and tell you now, you have enough to do (see "Your Coaching Challenge" below) and I'm not going to overwhelm you.
Suffice to say that you know I'm not going to let it sit unused in your harddrive and we'll be following up on this in a few weeks (after you've done all the prep work below).
Your Coaching Challenge
Pick an article you've written within the last 6 months and schedule a teleseminar around it for sometime in the last half of October (this gives you plenty of time to promote).
You're only goal for this teleseminar is to get more people on your list. See how good that feels, no pressure to perform, make sales, etc. Your job is to simply promote the call to people within your niche.
Next week, we'll cover another Article Marketing Repurposing Secret Strategy - with the steps on how to make it happen!
For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series "5 Simple and Easy Steps to Put Your Marketing on Autopilot".
Wednesday, October 1, 2008
What an Article Submission Service Can Do For Your Online Business
What an Article Submission Service Can Do For Your Online Business
Download Free Copy Of Article Marketing
If you are running an online business and are submitting articles to the numerous online directories, you probably understand how tedious and tiring the whole process can be. Manually distributing just one article to the same number of directories that an article submission service delivers to can literally take you all day to do. That is why I think it is essential to outsource your article marketing to an article submission service.
An article submission service will not only submit your articles and save you a huge amount of time but will also significantly increase the number of back links to your website. Every time you submit an article to an article directory and leave your link in the authors box, the search engines count that link as a quality back link. The more quality back links you have, the higher you will rank in the search engines for your keywords.
You don't need to have an article submission service to increase your back links. In fact the search engines count it just the same and don't discriminate by who or how your article was submitted. But think about it like this... your competition for your keywords ARE using an article submission service and are getting 20-30 back links at the same time you submit your article to just one directory. Ultimately you will not be able to beat out your competition in the search engines because they will have a complete advantage as far as ease of getting a higher number of back links per day.
What else can an article submission service do for you?
Well besides save you time, increase your back links, increase your traffic, and increase your sales, a good article submission service can also pay you well. That's right, you read that correctly. Enrolling in a specific article submission service that includes an affiliate program can pay you up to 35% on any sales you bring in. That basically means that once you enroll three people, your article submission service pays you for the services they provide!
So knowing now what an article distribution service can do for you and your online business, I hope to have made your decision to join one a bit easier. I know I pondered on this decision awhile because of the monthly fee which in actuality is well worth the price. But now they pay me for all these great services and I am getting massive traffic from the search engines as well.
If you don't want to get beat by your competition, it is imperative for you to find and use an article submission service today!
Use the same Article Submission Service as Matt and see how it has increased his website traffic by almost 800% over the last eleven months! Anyone can reproduce these same results using his strategy.
Sunday, September 28, 2008
Article Marketing - A Great Idea To Promote Your Online Business
Article Marketing - A Great Idea To Promote Your Online Business
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A very affordable way of getting good search engine rankings and attracting targeted visitors to your website is through Article Marketing. Here we discuss how article marketing actually works so you can implement this powerful way of driving traffic to your online business site.
Bear in mind that you do not have to be a highly skilled author in order to write articles. As long as you are able to put together a few paragraphs of good information then you can certainly write articles and use article marketing as a method to promote your online business website.
You will find that most article directories will have a drop down menu displaying what topics they will accept, so be sure to check that your work is relevant before submitting an article.
They will also provide guidelines to let you know the length of articles they accept, i.e. the minimum and maximum number of words per article. They will probably stipulate that the articles must be written in English with good grammar. It is advisable to read the fine print prior to submitting articles to avoid the disappointment of have them rejected.
Some sites may reserve the right to edit your articles. So bear in mind that if your content is changed there is nothing that you can do about it. If you do not want your articles edited, then do not submit to sites that reserve the right to edit them.
As article marketing is really a free form of advertising and exposure, do not expect to be paid for submitting articles. A few sites will pay for original articles though.
What you can expect from submitting articles is the opportunity to make yourself known as an expert in your field, as well at the services and/or products you offer, plus gain valuable back-links to your website from the link in your resource box, where readers can click through to your website to find more information.
It is advisable to write the resource box in the third person. Include your name, a few words about yourself, what you are offering and your online business website address.
Once you have written an article, your next step is to publish it. You can do this by submitting manually to the individual article directories, which is very time-consuming, or you can use an article submission service.
Most article directories will require you to become a member before you can submit articles, so you will have to signup by completing a simple form to open an account. There is no fee involved. As a member you will be able to check your statistics and complete an author's profile where you can put quite a lot of detail about yourself and your websites.
You will notice that after submitting an article it may be marked as Pending. This is because many article directories manually approve articles before they go live, to ensure that they are in accordance with their guidelines. Unfortunately, some people spam the article directories, so the webmasters need to delete the junk.
A few of the article directories will send you an email advising you if your article has been accepted or rejected. However, many do not so it is advisable to login regularly to your account and check the status of your articles. You may find you need to make minor adjustments to an article and resubmit it before it is finally accepted.
When an article directory accepts and publishes your article then other webmasters and ezine owners can freely add your article to their website, blog or ezine, resulting in even more exposure for you. The article directory guidelines for publishers will stipulate that they are not allowed to change your article and must keep the resource box intact acknowledging that you are the author.
So it really pays to submit informative, quality articles that other webmasters will want to add to their sites, as this will lead to more exposure for you across the internet as well as build more back-links to your online business website.
Many people think that article marketing is difficult, but as you can see article marketing is actually very simple and a great online business idea. You simply write an informative article based on the theme of your website and then submit it to the article directories.
Even though you are not paid for the hard work you put into writing the article, you will be rewarded with targeted traffic to your website resulting from the higher search engine rankings your online business will achieve.
Cynthia Minnaar runs her own online business ideas website full-time from home and invites you to visit her Internet Marketing Training Guide for tips on article marketing.
Friday, September 12, 2008
Use Article Marketing to Conquer Your Niche
Use Article Marketing to Conquer Your Niche
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Are you trying to market your site on a tiny budget? If so, you may want to consider article marketing, which is one of the cheapest and most effective ways to drive traffic to your website. Additionally, it works relatively fast and does not require a lot of work.
Of course, as with any marketing technique, you will want to gain a strong understanding of the basics before you attempt to implement it. There are about six things you will want to know; and I cover them below.
1. Select a topic that people actually want to know about. If there is some hot topic within your particular niche, then you should consider targeting that. The more relevant and recent your topic is, the better chance someone will be interested in reading about it.
2. Sprinkle your article with relevant keywords. Article directories - in most situations - will rank better than your own site on search engines. You can take advantage of this by optimizing the articles you submit to them for certain keywords (i.e. ones that you could never rank highly for on Google with your own site).
3. Give your article an intriguing title. It is not enough to have good, high-quality content. If no one even clicks through your title to read your article, then none of this will matter, since no one will get the chance to appreciate your article.
4. Include at least one call to action near the end of your article. If your readers are not explicitly told what to do next, they're likely to find other articles and start reading them. Instead, push them closer to your resource box.
5. Organize your article clearly and effectively. Have an introduction, body paragraphs, and a conclusion. Try to make points, relate them to a bigger picture - and communicate everything clearly.
6. Include a 60-word resource box that explains why readers should consider visiting your site. Mention your credentials within your given field. Also, mention why your site or product is different or useful. And, if you have one, mention any free reports or content they can receive.
Once you have finished combining all six of these parts, you'll have a strong article. From there, you will need to start submitting your articles to directories. You can either do this by hand (i.e. go from directory to directory and submit); or you can purchase a service to do this for you. If you pay for the service, you're likely to get better coverage. You may even get published in places other than directories, such as e-zines and content sites.
Now, if you've never tried article marketing before, the whole process may seem overwhelming. You may be irritated by all of the submissions and the details. But, on the whole, the process is neither tricky nor time-consuming. All you have to do is master the points I've mentioned, implement them in your products; and you should have no problem with your article marketing campaigns.
Do you want to know the internet marketing secrets that the guru's are keeping to themselves? Check out the link above to my blog. I also want to give you my "Free Traffic On Steroids" formula absolutely free for a limited time. Get it before I take it down forever => http://www.secretimriches.com/gift/
Wednesday, September 10, 2008
Effective Article Marketing Strategies
Effective Article Marketing Strategies
Copyright © 2008 Kerry Johnson
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Article marketing is a type of advertising in which businesses write short articles related to their respective industry. It is a great way to get your message about your products and services in front of thousands of potential new customers - and to rank better with the search engines so your customers can actually find you - instead of your competitor - online. Article marketing is a tremendous way to generate traffic to your site and is certainly a very powerful technique to achieve high Search Engine Rank.
Articles used for article marketing tend to be short. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients. They are written to target particular keyword niches, and distributed to content publishers that cater to those markets. Articles that are interesting and informative will act to draw targeted traffic direct to your website in both the short term and the long term. When writing your articles, they must not contain information the editors deem illegal, immoral or promoting hate or violence.
A resource box at the bottom of the article contains information about the author, and it usually includes a link to the author's related website, perhaps a subtle plug for something she is selling, and possibly even an email address to contact the author. You need to be seen as an authority on the subject to hold and maintain your audience. A well written article that provides good quality information may encourage the reader to visit the author's site to see what else he or she has to say.
Take the time to visit a few article directories. They are huge websites that contain thousands of free articles and, take the time to READ some articles, too. Submit your article to at least five directories a day. If you have the resources, you can submit them via an article submitter. These services will submit your article to several hundred directories on your behalf.
The purpose for article marketing is to provide content that other publishers find valuable and will use for their own purposes. Article marketing has always been successful marketing. It is a viral way of marketing by sending a piece or a large group of articles around the Internet. If you contribute valuable articles with useful information repeatedly, you will become known as an expert on your topic, and that may be the most beneficial thing that could happen from using article marketing as a tool in your marketing plan. Frankly, article marketing is one of the most effective marketing strategies used today.
Kerry Johnson is the owner and webmaster of Online Business Opportunities. The site for tips to start your online business, internet marketing training, Online business ideas to make income online. Get his downloadable book Co-op Marketing and start making money online. You may publish this article provided you include the resource box.
Tuesday, September 9, 2008
Article Marketing - How to Write Articles using the Right Keywords
Article Marketing - How to Write Articles using the Right Keywords
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Article marketing is a buzz term at the moment since everybody knows that if you know how to write articles then you can make money writing content, not only for your own website, but also for those of others. Never have article ghost writers been in greater demand for articles used in website promotion.
And why is this? Because of the emphasis Google and other search engines are not only putting on articles as web page content, but also because they are looking upon article directories as excellent sources of good content, and an article on a good directory is worth its weight in gold in terms of link popularity.
To Google, link popularity is a measure of how relevant and important your web page is to the keyword it is based upon, and therefore an important aspect of the optimization of your web page for a high listing in search engine results pages for your keyword. The important term here, then, is 'keyword'.
The Importance of Keyword Research in Article Marketing
Without the right keyword, your article might never be read: at least not read by those people you are targeting, and when that happens your landing page that is contained under the link in your author's resource box will likely be irrelevant to those that click through to it. Finding the right keyword is one of the best website promotion techniques available to you.
It is important in article marketing, therefore, that having decided upon the topic of your article, you find out the best keywords to use with it. You can choose keywords in three different ways:
a) The most popular, so that you have a large number of people seeking your keyword, b) The one with least supply, so that your competition is as low as possible, or c) A combination of each so that you have an average demand with as low a supply as possible.
Although most keyword courses will tell you that the third option is best, it actually depends upon what you are using the keyword for. It is absolutely correct that you should choose a keyword with maximum demand and minimum supply to use on a web page, where you are competing with every other web page on the internet providing the same type of information. However, such keywords are no longer easy to find, and although they are there if your dig deeply enough, you often have a decision to make.
Long-tail Keywords
For web page purposes it is frequently more profitable to seek a large number of what are known as 'long-tail' keywords, consisting of several words (in internet parlance a keyphrase of 5 words is nevertheless still referred to as a 'keyword'). You then design a web page for each so that you can get the bulk of search engine users of these less popular keywords to your web pages.
You could easily end up with more visitors to your website than if you designed one page for a more popular keyword, but with a lot of competing web pages so that you get only a very small proportion of that traffic to your site.
Article Marketing Provides two Sources of Traffic
With articles, however, you have two sources of traffic. One is from organic search engine searches, as a result of which your article could appear high in the listings. This is because the directory pages that hold your articles are themselves scanned by Google and other engines, and can themselves be listed. In such cases, you should be seeking competitive keywords, so that you have the most users but with the fewest other websites offering the same keyword.
However, the second is the article directory itself, and in spite of what you might read some trying to tell you, article directories are read by many people. Those that say nobody reads the articles on the directories are talking tosh because I can have any of my articles read by over 2000 people over the directories I submit to. 150 reads is common on Article Avenue, and I can get even more on Ezine Articles. It's probably a lot more than 2000 over the 100 or so directories, ezines and emails addresses to which my articles are submitted.
What I am coming to is that article directories have their own search boxes that people use to find articles on their niche, and that is where you need to use the most popular keywords, and not the most competitive. Supply doesn't matter so much as demand in this case. Website promotion involves an understanding of the medium you are using.
Article Keywords are of Two Types
So, to finish up, choose a keyword for your article that has massive demand, irrespective of supply, and another that has a good balance between supply and demand - at best lots of supply and no demand (though you won't find that it is the Nirvana).
But you get the idea: cater for both the search engine listings for your article and also the terms that the directory users will use when searching for articles. Get both right and you will maximize the traffic to your website by virtue of your article. Improve your website promotion techniques by learning how to write articles using the right keywords and you will make the most of article marketing to your benefit.
Most people just read about it but never do it. They don't have what it takes to succeed. Don't let that be you. Click on Article Czar to find exactly how to use article marketing in your website promotion, and get both money and respect from your niche. Yes, you can have both.
Sunday, August 24, 2008
3 Ways to Get Better Results From Article Marketing
3 Ways to Get Better Results From Article Marketing
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When it comes to Internet marketing the bottom line is very few methods of promotion actually give you the results you are looking for. One of those that definitely works his article marketing and in this article we will take a look at three ways it you can get better results for your Internet business using it.
The nice thing about article marketing is it can be used to create traffic and ultimately give you more sales. It also gives you the opportunity to brand yourself as an expert in the field that your website is in. As you gain credibility people are more likely to make a purchase from you when they are ready.
Another thing to remember about article marketing is people use the Internet to get information, and you can write articles to give that to them. If you focus your articles on providing quality and solving problems you'll always have plenty of traffic coming from them.
Now back to the three ways you can get better results from your article marketing efforts!
1. You must write a catchy title that makes a person want to read your article. If you don't get them into the body of the article, you will never get them down to the resource box which is how you generate traffic.
The key to writing any good title to an article is that it describes what the reader is going to get and it does it in as few words as possible. You should also use keyword rich titles so that you can receive benefits from not only a reader but from the search engines as well.
2. The content must provide some meat to it. You don't have to be a Pulitzer prize writing author to write a good article that a person enjoys reading. Things to keep in mind when writing quality content is to be thought provoking, humorous, interesting, and so on. You do not necessarily need to do this in every article, but the bottom line is are you providing something that the reader will find worth while.
3. Of course your goal is to get as much traffic from your articles as possible. One way to do that is to get more articles online. You can certainly write one article, and hope that it generates enough traffic for you.
However, if that's not the case then you need to up your article writing efforts. If this is too much you may even want to consider hiring someone to write articles for you. The bottom line is you need a lot of content on the Internet to generate traffic that it takes to get the sales you are shooting for.
In summary, these are three ways to get better results from your article marketing efforts. Pay attention to the title, provide good quality that solve problems, and get as many articles on line as you possibly can every day.
Jeff Schuman invites you to visit his article writer website to order 100% copyright articles with multiple article discounts on website and blog articles. You will find competitive pricing, testimonials, and samples! 1000's of articles written for hundreds of satisfied customers. Click here now: http://article-writer.team-schuman.com/
Sunday, July 27, 2008
Benefits Of Article Marketing Series- #7 Create An eBook
Benefits Of Article Marketing Series- #7 Create An eBook
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If you have written articles in the past, you may be sitting on a gold mine. In this article, let's talk about using your articles to create an e-book.
Selling ebooks are another way to make money on the Internet. They are also an excellent way to build your mailing list by giving it away for free.
Have you ever consider writing an e-book? If you have written articles in the past then you may already have all the content you need to create an ebook already.
Many people think writing an ebook is this big long drawn out process. That may be true when you are writing a paperback or hardback novel.
On the Internet however, that is not the case. People like to read ebooks that are interesting and informative.
The chapters don't need to be real long, as long as the content is of a high quality. Therefore people begin to think maybe they could write an ebook of their own.
One little secret is if you have been writing articles in the past you may already have enough content to write an ebook. Many of your articles could become chapters in your book.
The nice thing about an ebook is you can add links to various products and programs that you sell right in the context of the book itself. This is another benefit of article marketing that is often overlooked.
As more and more article directories become tougher in what they will approve within an article, Internet marketers are looking for other ways to sell things. Adding links to products that use sell within an ebook is certainly one way to do that.
You can also include links to affiliate products you sell and prefer people directly to your affiliate sales page. Often times you cannot do that in an article directory or in other forms of Internet marketing such as discussion forums.
You can Google search for words "creating an ebook" and come up with many different easy ways to do it. As long as you already have the content you might as well use your articles to do your business some more good.
If you feel like your articles are not exactly what you are looking for to match the theme of your e-book, of course you can make changes to them because they are your articles. You can also write additional articles to fill in the gaps for ones need written
In summary, creating an ebook from your existing articles, or by writing articles, is an excellent way to do article marketing. If you can write articles, you can definitely write an ebook.
Jeff Schuman invites you to visit his article writer website to order 100% copyright articles with multiple article discounts on website and blog articles. You will find competitive pricing, testimonials, and samples! 1000's of articles written for hundreds of satisfied customers. Click here now: http://article-writer.team-schuman.com
Friday, July 25, 2008
Benefits Of Article Marketing Series- #5 Sell More
Benefits Of Article Marketing Series- #5 Sell More
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Internet marketing is so simple. Sometimes I think people over complicate it. I suppose we do this with everything in our lives so why not internet marketing and article marketing.
O.K. here is the simple version in a nutshell! The bottom line is Internet marketing is a numbers game.
To make money you need visitors coming to a website and buying something. One of the best ways to do that is to use your articles to market your business.
I'm not talking about writing sales letters for articles. What I am talking about is providing information in your articles that people find useful.
Remember the reason that people go on the Internet is to search for information. This is the number one reason they go online! Article marketing is a great way to provide the information that they are searching for.
If you can address a problem in an article, and then offer a solution, you've now become a trusted person to them. The natural thing for them to do at the end of your article is to see a link to your website and click on it.
What you should be doing is leading them either to a splash page and capturing a name for future follow up, or taking them to a pre sell page where you have an answer to the problem you just talked about.
Affiliate marketing works great with Article marketing too! But the proper way to do it is not to send your reader to your affiliate sales page, but to send them to a pre sell page where you get them in the buying mood.
This is really where the benefits of Article marketing can shine as much as anywhere else. Write your articles with the idea that you want to help your readers solve a problem.
Then create a short direct resource box designed to get them to click on the link you have provided for them. This is how you will sell more using article marketing.
I am amazed at how short the resource boxes are for some of the top authors in various article directories. They understand that if their reader has made it that far they need to wrap it up and get the click.
That is the only way you will make more sales from your article marketing efforts. You have got to get the click through to your website, landing page, blog, or wherever you are trying to send them.
Jeff Schuman invites you to visit his article writer website to order 100% copyright articles with multiple article discounts on website and blog articles. You will find competitive pricing, testimonials, and samples! 1000's of articles written for hundreds of satisfied customers. Click here now: http://article-writer.team-schuman.com