Home Based Business: How to Generate Quality Leads With 2 Step Marketing
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As a home based business owner you know that marketing is a fundamental to building your business opportunity. However this is where many new business opportunity owners fail, not knowing how to market on the internet.
We have all heard a lot about web 2.0 and social networking. But this is not for everyone. People who don't have much computer skills, which could be a vast majority of the baby boomer generation, will fail at promoting their business in this manner.
So a good solution for the not so skilled home business owner is 2 step direct marketing. The method I will talk about here is with post cards, but there are many other ways to do this and others have used variations to this method with equally good results.
So what do I mean by 2 step marketing? Simply put, 2 step marketing is based on giving something away for free, or low cost, with the hope of getting something back in return. Marketers who charge a small fee believe this shows true investment and creates a higher level prospect.
In my example with post cards the process looks like this:
1. Create or have someone create a compelling post card giving just enough information about the product to get the prospect to take some sort of action. This is to simply invoke curiosity... not to give too much information about your backend product.
2. You can have the prospect call a phone number for additional information; sent them to a website to get more information or have them send away for a package of additional information. The idea here is to get someone to raise their hand and say I'm interested in what you have by providing you with their personal details. These are great business opportunity prospects and an excellent way to build a list.
3. Once you have provided them with the requested information don't stop there. If you haven't heard this before "the money is in the follow-up" so continually follow up. If you don't have an autoresponder, get one, this is the easiest way to follow up. Send them an email as often as necessary to create a relationship and remind them of your backend product. Don't just do hard selling here....
2 step marketing is a time tested marketing method and used by top guru's on the market today. This marketing strategy will produce targeted prospects for your home based business.
These and many more online business building strategies can be found at my blog http://www.BuildingOnlineBusinessSuccess.com .
If you are looking for a home based business opportunity using 2 step marketing successfully to make $1,000 sales daily, visit http://www.WealthDiscoveryPortfolio.com
Cindy Floyd
Entrepreneur and Online Marketing Coach
Colorado Creative Solutions, LLC
303-429-6333
Tuesday, September 23, 2008
Home Based Business: How to Generate Quality Leads With 2 Step Marketing
Saturday, July 12, 2008
6 Ways to Generate Leads Online
6 Ways to Generate Leads Online
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The only way to succeed in generating leads online is for you to create a sound lead capturing strategy that works for your business' unique needs. There are many ways you can do this. However, the tools and strategies you use will depend largely on the kind of business you have and the products or services you promote. Knowing the best strategies to generate leads online can help you build a stronger business and be rewarded with a venture that can allow you to be financially secure.
Here are some practical tips that can help you master the art of how to generate leads online:
Focus on getting targeted leads.
When you're trying to generate leads online, remember that without a clear definition of your target market, you'll find that you will have a lot of difficulty generating enough quality leads.
You could generate leads, all right and while there may be a large number there, you will probably convert only a few. Imagine how frustrating that can be - for all that effort you put in, there's only a small amount of achievement you can consider useful.
Generate leads from your website.
Having your own website allows you a lot of flexibility and control regarding the strategies and tools you use. You can, for example, use as much as you like or limit the number of tools you utilize. This can help you design a strategy that feeds the unique requirements of your business. That way, you get the results that you can truly make use of.
Extend your promotions with a blog.
Another excellent way to generate leads online is to use a blog. Blogs offer a much more personalized way to approach leads. They're lighter in tone and yet contain all the necessary information that prospects need to decide whether or not the business opportunity is right for them or not.
When using this technique to generate leads online, just make sure to update the blog as frequently as you can and post only content that promotes your business' reputation. You need to bring people in to show them the advantage of signing up with you. If your blog is not persuasive, all that posting will be useless.
Tap your contacts.
The advantage of using your contacts as a starting point for generating leads online is that there is an existing familiarity with you. Your contacts are more likely to know and understand what exactly it is you need for your business. As such, they are more likely to generate the leads you're trying to target. Your network of contacts can be a rich source of quality leads. You just have to identify clearly the correct demographics.
Use press releases.
Press releases are online articles created in the style of a news item. They lack the personalized tone of write-ups usually reserved for this purpose. However, they do as excellent a job as articles in promoting a business.
Press releases appear on different websites, which makes it important to choose the kind of channels to use very carefully. If it's well written, contains all the necessary information and is persuasive enough, it can be a very effective way to generate leads online.
Mind your ethics.
It's easy to fall into the temptation to abuse the system of generating leads online. After all, it tends to work perfectly well initially. However, it's best you stick to more ethical practices. Violating unwritten laws about what constitutes appropriate business practices can boomerang and hit you in the face. Implementing ethical business practices is a more polite way to show that you are legitimate and trustworthy.
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