Auto-responders For A Legitimate Online Business
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If you have just started a legitimate online business, you will need to think about using an auto-responder email service to build a relationship with visitors to your website. You will want to keep in touch with visitors who request more information so that you can inform them about your products and services to improve ways to make extra money.
The best way to do that is by sending out an auto-responder email newsletter to your mailing list. Surf a few successful business websites and you will notice that in almost every case they include some kind of form which you can fill in to receive some kind of benefit.
It may be more information in the form of a free newsletter, report or ebook, or perhaps some kind of software download. When you fill in the form you will be required to give your email address so the information can be sent to you. When you supply your details they are added to the mailing list and you will start receiving regular messages in your inbox.
Does your website have a lead capture form on it which visitors can fill in and subscribe to your newsletter? You can easily set one up by subscribing to a service such as Aweber.com or GetResponse.com.
Auto-responders are e-mail marketing tools which can be used to sign up subscribers and send them your messages at preset time intervals, track your subscribers and sales which will eventually improve your ways to make extra money.
It will also provide you with a block HTML code that you can simply cut and paste onto your legitimate online business website to create a lead capture form.
Place the form in a prominent place on your website where people will see it as soon as they arrive. Offer them a big free incentive to sign up. When people fill in the form their details are automatically added to the auto-responder.
Next, the subscriber is sent an email thanking them for signing up and inviting them to "opt-in" to the mailing list in order to receive your messages. This "double opt-in" procedure ensures that you build a permission-based mailing list and protects you against accusations of spamming.
The subscriber clicks a link in the email message to opt in to the service for your legitimate online business. When that step has been taken the subscriber will begin to receive your messages and set it to mail them out at pre-determined intervals.
That way, each new subscriber receives a similar series of messages from you at similar intervals for as long as the subscription remains active or the last newsletter has been mailed. You can continue to expand your newsletter series by loading new articles or messages onto the end of your mailing series.
Auto-responders are powerful tools for Internet marketers. You do not have to limit yourself to just one newsletter. You can build a separate mailing list within your auto-responder for each product you sell and follow up with email messages that focus on that product or market niche to enhance various ways to make extra money.
You can also use your auto-responder to broadcast an email to all your subscriber lists in one shot, which is great for sending out time-limited special offers, or timely advice.
As you can see, by subscribing to an auto-responder email service and writing a newsletter you will have put in place a powerful resource to turn targeted traffic into subscribers and subscribers into customers to build your legitimate online business.
Like many other people, Francina Smit realizes that the Internet is an unbelievable opportunity for starting a legitimate online Business. Visit her website http://www.InHouseDollars.com for ideas and opportunities of proven systems that may be your gateway to financial freedom like it has been for thousands of people worldwide searching for ways to make extra money.
Tuesday, December 9, 2008
Auto-responders For A Legitimate Online Business
Friday, September 12, 2008
Autoresponders: What are they and how to use them
Autoresponders: What are they and how to use them
Download Free Copy Of Derek Gehl's Six Steps You Need To Follow To Guarantee The Success Of Your Online Business! & Affiliate Marketer's Handbook
Many business owners are confused about what exactly an autoresponder is. . .and what it isn't.
An autoresponder is a piece of software -- either standalone or as part of something larger like a shopping cart -- which AUTOMATICALLY sends an email, or a sequence of emails when triggered.
"Triggered" in this case, means:
- someone purchases a product or service online
- someone sends an email to a specific address
- someone fills out a "name and email" form online and signs up for a newsletter, a teleseminar, etc.
- someone contacts you to learn more about your business
Once triggered, the autoresponder system sends out the email sequence as it was set up. For example:
If you go on vacation, you can tell your email system to state "I'm currently out of the office until X and will respond when I return." -- whether you realize it or not, this is a simple autoresponder. It is automatically sent to people who email you while you're on vacation.
A more complex, but just as simple to set up, autoresponder, may look like this:
Today: Client purchases your latest ebook and within minutes receives two emails: one from your shopping cart with a receipt for their payment (this autoresponder goes out without you having to set it up as a feature of most shopping carts) and a second from your autoresponder (which you created) thanking them for their purchase and providing the link where they can download the ebook.
2 days from today: Client automatically receives an email asking if they got the link okay and if they have any questions.
4 days from today: Client automatically receives an email asking if they caught the important piece of information you shared on page X.
And so on. . .you write the above sequence once and your autoresponder system will start sending it out each time someone purchases that particular product.
Let's look at that again -- you write it ONCE and your autoresponder system automatically sends it out every time the product is purchased, whether today, tomorrow or 4am on New Year's Eve. Talk about putting your business on autopilot!
Even knowing the above, autoresponders are one of the great untapped resources of today's small business owner.
In addition to the above, there are several other ways you can use autoresponders in your business to follow-up with clients and prospects, as a lead generator and even as an assistant.
Your Next Step
If you have an autoresponder system, it's time to start using it to its FULL potential and if you're not yet using an autoresponder, it's time to start. :-)
Remember, every use of an autoresponder means one less way you have to do the same thing over and over ensuring your clients and prospects receive the same great experience -- no matter when they contact or purchase from you!
For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series "5 Simple and Easy Steps to Put Your Marketing on Autopilot".
Wednesday, March 19, 2008
Autoresponders = Automatic Internet Marketing Success
Autoresponders = Automatic Internet Marketing Success
By Paul Majestyck
http://www.enetmall.net
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is a must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.
Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing or product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.
One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out. This allows you to track the success of your promotions as well as have the email addresses of potential customers at your fingertips so that you can easily send out updated and new information to them.
It is of the utmost importance to choose an effective autoresponder. An autoresponder should be as personal as possible and send out follow-ups to potential customers since it has been proven that persistence pays off. It could take up to seven contacts before a final sale is conducted. Generally speaking an advertisement should be short and to the point. However, in this case, the customer has asked to see this specific information and therefore an effective autoresponder should allow you to place as much text on the page as you desire. The autoresponder that you choose should provide automatic updates to customers free of charge.
The autoresponder is one Internet marketing tool that will not cost you an arm and a leg. You can get free autoresponders online from several sources. The automatic responses will be a welcome addition to your marketing strategy and will help to automatically increase traffic to your site all while you do nothing. Be sure that the one you choose includes all the extras that will send your site to the top and your profits through the roof.
