Novice’s Guide To Search Engine Optimization

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Even if you are a novice regarding online dealings, you can still do a few Search Engine Optimization techniques on your site. It does not take a genius to make his / her site efficient. The golden rule to follow is to make your site friendly to the humans visiting your site as well as the search spiders on the web. If the visitors are not happy with your site, they will not return to it, even though it is ranking as No. 1 on the list.

Link Right

Keep a tab on your website’s linkability. Each link should send the visitors exactly where they want to go. Internal links should be in order and should have a smooth process of navigation; ultimately navigating a casual surfer in to a dedicated customer. Always check for dead and dangling links, both for internal as well as external links. If the links don’t work then your Search Engine Optimization would not be useful.

Landing Page

Make sure that the landing page gives the answer to the query of the visitor. Generally there are two reasons for anyone to search on a search engine- To find information or to find a product. Though there are people who do not know how to use proper keywords for their query or frame the question correctly, but it is also utterly frustrating to go through pages and pages of a website to seek the answers. Search Engine Optimization professionals see to it that a user does not have to click more than twice, after reaching the site, to get the desired information.....read more

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