Surge Up In Search Engine Rankings Using The Author Resource Box Wisely
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Why is the author resource box so important?
Your author resource box is your best website marketing sales tool in article marketing. This resource box contains the highest return content in your article. Your author resource box holds the key to
* Building your creditability,
* Connecting your reader to your website,
* Converting your reader to a regular visitor of your website, and
* Expanding your sales team without adding salaries or benefits.
Where is the author resource box?
The author resource box is usually located at the bottom of your article, immediately following your content. It's a concise, quick link to you, your background and your website. It is here, in this powerful little box, that you take credit for your article and establish yourself as a recognized expert in your field. And, within your resource box you will provide valuable links for your reader to access your website. Your resource box is a portal into your website, increasing your search engine results and growing your business.
How does the resource box connect the reader and your website?
Your reader has purposely searched out topics related to your article. Since you've already provided great content in your article, your reader will want to continue the quest for more articles, or maybe even buy your products. If you guide your reader into your resource box straight from your article, your reader is already in a mindset to immediately link to your website.
How can my author resource box entice readers to follow my website link?
The most important job of your resource box is to provide a call to action to your reader. Consider your author resource box equal to your closing paragraph on a sales or marketing letter. The resource box wraps up your article and leads your reader to the next step. It is here that you extend a creative, enticing invitation to your reader to link to your site for more information on your article content, as well as additional information, products or services the reader will find within your site.
What should my author resource box include to get the best reader response?
1. Your name, as author and a short description of your background. For example, "John Smith is owner and consultant of ABC Computers. He writes a monthly column for IT Magazine and consults with clients to troubleshoot computer issues."
2. Your specific website URL address. This is the only place in your article where you can use actual HTML code. For the most effective use of your URL link, connect to a page within your site that gives the reader information similar to what was contained in the article they just read. If a viewer has searched for a particular article topic, it's almost certain that they will be looking for more of the same type information within your site. Your website URL will be their link to that information and to your expertise.
3. Your sales pitch. Here's where you get to be creative. You'll need to provide your reader a reason to take action, entice them to go to your website and lead them to valuable resources within your site. You might offer a free report, a related article, a newsletter subscription or a link to your blog. To get more mileage out of your resource box, develop multiple versions of your sales pitch and use it on different articles. Test the effectiveness of each resource box by the number of responses you receive.
4. Anchor text word links. You can also insert second and third links to your website within your author resource box text. Convert important, related words within your resource box into hyperlinks. Connect the anchor text hyperlinks to different pages within your website. This gives your reader multiple avenues into your site, exposes them to different pages that might be of interest to them and gives you one more exposure to your reader. But be careful of multiple text hyperlinks if you have a specific click through goal. Too many links can cause your reader to be confused.
An effective resource box will increase your website traffic and provide your reader with additional references. Your website becomes a valuable resource for the reader. The reader becomes a regular visitor of your site. We all know good things come in small boxes. Don't neglect that all important author resource box at the bottom of your article.
Join Bob Sommers and other Article Marketing professionals at http://www.recognizedexpert.com/ and view hundreds of videos on Internet Marketing for Professionals.
Tuesday, November 25, 2008
Surge Up In Search Engine Rankings Using The Author Resource Box Wisely
Sunday, September 21, 2008
Improve Search Engine Rankings Using Longtailed Keywords
Improve Search Engine Rankings Using Longtailed Keywords
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All newbies to internet marketing need to know how to improve search engine rankings. Anyone who knows anything about internet marketing will know about traffic. Traffic is the amount of visitors and visits a Web site receives. A homebased business simply doesn't survive without it. Whether you are using a landing page, sales letter page, web site, article or blog, you need to attract traffic.
The two main components you need are:
- Good content without verbiage or hype
- Good content with important keywords
Notice the emphasis on good content. That's really important and must not be neglected. However let's concentrate on keywords first.
A keyword is a word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword(s) are entered.
So now you know that your keywords have to be high on the internet surfer's search list. However, you'll have huge competition for the popular ones so it is best to choose keywords that are moderately popular as apposed to highly popular.
Here's where we introduce, 'long tailed keywords'. For example, the phrase 'internet marketing' is used by 640,000 of your competitors with around 138,000 people searching for it every month. However with the term 'internet business opportunity' you only have 8,500 competitors with a monthly search by 15,000 people.
Get the picture? Use the less popular long tailed keywords. In the above example, you are 8 times more likely to be found using the moderately popular term.
And don't forget plurals. You may have noticed that earlier in this article I used the term 'improve search engine rankings' (plural). I could have used 'improve search engine ranking' (singular).
Both of these have a monthly search of around 8,000. Combined that's 16,000 searches. The competition for both terms combined is only 3,500.
Look for unusual spellings. For example, 'homebased business' has a monthly search of 10,000 while 'home based business' had 85,000 but with a competition count of 164,000.
You are better off employing several less popular keyword terms whose search numbers when combined are as high as one popular term. However, they will have far less competition. There are several programs on the internet that will help you find the best terms. Some free, some not. Google it - but not just now. I'm getting to a favourite subject of mine.
Untruths and half truths.
When you write articles and blogs, were you told about long tailed keywords? If not, then that's an untruth by omission.
And what about the tedium of all that writing? Were you told not to worry about it and just hire someone to do it for you? Or perhaps you were encouraged to get private label rights (PLR) to some pre-written scripts.
I think that purchasing work written especially for you is quite a good idea. However, the PLR work could be in the hands of a thousand or more people. My suggestion is to re-work any of this material whether personally written for you or otherwise. That way you'll always be providing original content.
I trust this has given you a better perspective on how to improve search engine rankings by using long tailed keywords. Do your research, be genuine and your online homebased business will eventually flourish.
To your success.
John Hutchinson, The Oldie Newbie helps improve search engine rankings and other tips in network marketing here and in
