13 Tips to Keep in Mind When Writing Your PPC Ads

13 Tips to Keep in Mind When Writing Your PPC Ads
Copyright © 2008 Lindsay Glass
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1. Heading. This is the most important part of your Ad. The heading is what potential visitors see first when looking at various search results. The better the visitor can identify with your heading the more likely they are to click on your ad and visit your web site. Keep in mind that you headline MUST give them what they want. It must give them the answer they are searching for, if it doesn't they won't click. On the opposite side of that. The headline is a good place to qualify your prospects. You don't just want "lookie loos" on your web site wasting your money by clicking on your ad and not signing up for your product.

2. Use keywords in your title. Use keywords that people are searching for in your ads. By using the keyword in the heading it captures the searcher and subconsciously they think that your as answers their search because you have the keyword in the title.

3. Benefit. The first line of the ad should describe the benefit of what you're offering. Buyers want to know "what's in it for them" so TELL THEM! For Example: "new affordable pool equipment" In this example, the benefit is that your equipment is new and affordable.

4. Feature. The second line of your ad should depict a major feature for your particular product or feature.

For Example: "deal with experienced experts" In this example, the feature is that your company is experienced and knowledgeable; "Been is business for over 20 years" is another good feature because people assume that if you've been in the business for a long time than you know what you're doing (which may or may not be a good assumption on their part!)

5. Display URL vs Destination URL. Google give you two places to note your URL, one is seen on the ad (the display URL) and one is the actual web site a visitor is taken to when they click on your ad (the destination URL), both are very important.

Since the space you are given to get your message across is so small, the display URL is another place that viewers can subconsciously see your information. So, make it simple on them to read and consider using the keyword (of it fits) as a subdirectory of your URL.

For example: www.YourWebSiteHere.com/PoolEquipment For the destination URL, make sure that the landing page (the page your visitor is taken to) gives them the answer to their search. If they were looking for pool equipment, DO NOT take them to the home page. Instead, direct them to a page that lists all the different pool equipment you have available. Simply by doing this one trick you will decrease your bounce rate (or the number of people that leave your site without visiting any other page on your site, more importantly the confirmation page that tracks your conversions!)

6. Capitalize EVERY word! Although these ads may say the same thing, but which stands out more to you? For Example: Pool equipment New affordable pool equipment deal with experienced experts. www.yourwebsitehere.com

For Example: Pool Equipment New Affordable Pool Equipment Deal With Experienced Experts. www.YourWebSiteHere.com

So, which do you think is going to attract the eye of the potential buyer?

7. Keyword Methods. There are several methods for choosing keywords

1. [Exact Match]- The search has to match exactly to your keyword with no additional keywords. For example: if [pool equipment] was searched, your ad would only be displayed someone searched for pool equipment and not new pool equipment.

2. "Phrase Match"- Your ad appears when that exact phrase is searched. Your ad will come up even if additional words are used, but you search has to be shown in the exact order.

For Example: if "pool equipment" was searched, your ad would come up new pool equipment, pool equipment store, but not for equipment for your pool.

3. Broad Match- If you do not put your keyword(s) in brackets or quotes, then Google will come up with results for all possible matches of your keyword(s).

For example: if some searched for pool equipment, your ad would show up for new pool equipment, pool equipment for your home, pool equipment store, etc. Unfortunately, there is no one "best way" to match your keywords. You must take a look at your business and decide what works for your product or service. One more tip- if you decide to use broad match make sure you use negative keywords, such as free. This was your ad would not come up when someone search free pool equipment (unless you really had free equipment to give out- and if that's the case, let me know and we'll talk).

It is quite easy to note the negative keywords. For example, if you didn't want free you would write - free in your list of keywords. So you may have a list that looks like this:

[pool equipment] pool equipment - free

And yes, you can most certainly list exact, phrase and broad match keywords.

8. Don't forget the "www." Make sure that your use the "www" is your display URL. No, it is not necessary and the visitor will still reach your site without it; however, today, our brains are so systematic that by including the "www" it not only draws attention to the web site (and the ad) but it allows our brain to process that we are looking at a URL and thus we should remember what we are looking at.

9. Short and to the Point. You are VERY limited in the amount of characters you get for your ads. Therefore, keep your ads as concise as possible... GET TO THE POINT!

10. Price. We all know price drives a person. Even in real estate if your home isn't selling than what's wrong with it? The price. If you have competitively priced your product or service to be the lowest in your market, consider putting the price in your ad title. If a potential buyer sees your low price they'll probably click on your ad to see what you're all about.

11. Free. I like free- don't you? People inherently like "free" things. So, if you are truly giving something away for free (like a free consultation, free bonus, free trial) than consider putting free in your title. Again, it will grab the attention of your potential buyer and encourage them to visit your web site.

12. Two things to look at: CTR (Click Through Rate) and Conversion Rate. Both of these elements are key when you are analyzing the success of your keywords and ads. You must find a "happy medium" between the two elements, because without it, your ads will fail. For Example: If you adjust your ad focusing solely on your conversion rate, although you may be converting more people and thus probably spending more money If you had 1,000 impressions and 4 visitors your CTR would be .04%. Of these 4 clicks, you had 1 conversion for a conversion rate of 25%. Not a bad conversion rate and you're spending less money to get it. Good right? Well, kind of. Unfortunately, (or fortunately depending on the way you look at it) Google places rank of CTR and those ads with a higher CTR will be shown more often (keep in mind this is not the only factor but is one of many). So, although you may think you're doing better because you're spending less money and getting more leads/conversions you may sacrifice you position with Google.

13. Test, Test and Test AGAIN! Unfortunately, even after spending all the time in the world to make sure you have the best possible ad for your product or service you cannot just "set the ad and go." You must keep testing the ad to see what works. Yes, at times, this re-testing can be a daunting task, but if you don't continually test your market, ads and keywords you will loose the game because I guarantee you, your competition is still testing.

Known as the "Online Celebrity Producer," Lindsay Glass helps her clients tell their stories in the online world. Lindsay began freelance writing in 2000 and soon after launched her own PR firm that thrived by offering an in-your-face "Guaranteed PR" that was one of the first of its type in the nation. She is now a founding partner of DNG Media Group, LLC. For more information, please visit http://www.dngmediagroup.com

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How to Save Money When Advertising Your Small Business

How to Save Money When Advertising Your Small Business
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Are you looking to market your business to the general public, preferably your targeted market? Your targeted market should be the individuals who are most likely to need what your business has to offer. For instance, if you run a professional resume writing business, you will want to target those who are currently unemployed or those who are looking for jobs. As important as advertising is, it can sometimes get time consuming and costly. The costly part is what often causes many small business owners to cringe. The good news is that there are a number of different ways that you can go about advertising your small business without having to spend more money than you need to.
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One of the best advertising methods that people fail to realize the importance of is word of mouth. In today’s society, many consumers like giving a company feedback or ratings, literally or figuratively. That is why many consumers tell their friends when they find a nice new store; one that is worth visiting, or a store that they had a bad experience at. You should never underestimate the power of the customers that you already have. Not only will keeping your current customers happy increase the chances of them coming back again, it also ups the chances of them recommending your business to those that they know.

Another easy and relatively cheap way that you can go about advertising your small business to your targeted market is by carefully choosing where you choose to advertise your business. In keeping with the above mentioned example of running a professional resume writing businesses, you may want to think about distributing flyers or business cards to local coffee shops or college campuses. The same can be done for other types of businesses. For instance, if you run a dog grooming salon, you can advertise your business in local pet supply stores, vet offices, and such. Of course, you will need to get permission from other businesses before placing your business cards or flyers on their properties, but you may find that most are willing to assist you. In fact, you may even want to think about doing a flyer or business card swap.

In addition to handing out traditional business cards or flyers, you may also want to think about giving away free coupons. There are many consumers who like free stuff, even if it is only a few coupons. When a customer has a money saving coupon, they are more likely to buy what you are selling, whether it is a product or a service. If you are trying to target a specific group of individuals, like your targeted market, you may want to carefully choose how you distribute your coupons and how much in savings you give away. If you are just trying to generate as many sales as possible or create a “buzz,” you may want to think about contacting one of your local newspapers to put coupons inside their paper.

As it was previously mentioned, there are many consumers who love free stuff, even if it is just coupons. You are advised to take advantage of this well-known fact. For instance, you may want to think about holding a contest or a drawing for your customers. For instance, if you run a pet supply store, you may want to think about creating a pet gift basket, like one that may include food, treats, or grooming supplies. You will want to allow each of your customers, the ones who make a purchase, to enter into your contest. If the prize is nice enough, you may that some customers buy something just to get entered into the contest. Hosting a contest is a great way to generate sales and business “buzz.”

The above mentioned approaches are just a few of the many low-cost, affordable ways that you can go about advertising your business to the general public or even just to your targeted market. The decision as to whether or not you want to use any of the above mentioned methods is yours to make, but they are at least worth looking into.

Article compliments eNetMall The #1 Digitital program and product store on the internet
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A Practical Guide on Selling Advertising

A Practical Guide on Selling Advertising
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Selling advertising can be your first step into monetizing your website. It will require a lot of work and some strategy but once you have it going, you can literally sit back and enjoy incoming revenues. The trick is to ensure that you design your business or website in such a way that lets you achieve steady sales from advertising. So whether you're managing a blog or selling an e-zine, it's important that you understand the things you'll need to implement to help you maximize your business. Here's how:

Define your niche or industry.

Selling advertising means attracting advertisers that have a specific industry. The industry you'll be involved in will also affect how many advertisers will want to buy ad placements on your site and how much you can charge. Technology, gaming and personal finance, for example, are just a few of the industries that let you charge higher fees.

Find out who your website attracts. Who are the people who visit your site, participate in your surveys and games or leave comments on your forum or discussion boards? You'll get a pretty good idea of the type of advertisers you'll draw in by knowing your audience. Furthermore, niche or industry-specific sites have better staying power than general-interest sites. That is, unless you find a way to become the dominant site.

Build a strong traffic to your site.

Remember Greg Kinnear's character in the movie 'Lil' Miss Sunshine'? He desperately wanted to sell a seminar about winning but was not exactly living up to his own standards. The same is true when you're selling advertising. Trying to get people to buy space on your website when it is essentially a non-entity is useless and ineffective. Why would people want to do business with you and of all the websites they can place ads with, why should they pick yours?

Look at how well-established your website is. If you were an advertiser, would you pay to place cheap ads on a website that receives only 100 hits a day or would you rather buy more expensive placements from a website that gets 10,000 visitors daily? If you have a strong following, the ads that will be placed on your site have a much better chance of getting noticed by more people, which is your advertiser's purpose of placing an ad with you in the first place. Strengthen your site and put effort in building traffic.

Remember that online, traffic builds reputation. The more traffic you have, the more reliable you are. And the better your reputation is, the more you can charge for your ad placements.

Understand the 'hot spots' on your website.

Certain areas on your website are well sought-after real estate. Top center, top left and top right spots, for example, are prime locations for advertisers that want more exposure. You could sell these ad spots for a higher price and sell other locations for a lower fee. It's part of your advertisers' promotional strategies to choose their ads carefully, whether yours is a website, a newsletter or an e-zine.

Vary your charges. Offer textual ads, text link ads, graphics and animation. The more attractive and strategically located your ads are, the higher fees advertisers should pay for them. A reminder, though: you can only charge high rates if your site has industry, 'juice', recognizability or influence. Otherwise, you'll have to build your rep first or sell ads at low rates. You can then increase that rate later on.

If you're still confused about ad positions, visit other websites with similar content such as yours and find out how they design and place their ads.

Show your potential advertisers where the goodies are.

When you begin selling advertising, put up ad blocks to indicate free spaces on your site or e-zine. Then advertise them by letting your advertisers know they are available. Place signs such as 'Your Ad Here' or 'This Could Be Your Ad' and include a link to a landing page where they can e-mail you for details.

Customer service is highly recommended.

Regardless of what the main purpose of your website is, once you start selling advertising, you will be doing business with people. Take care of your advertisers and offer consistent customer service. Make ordering your ads simple and efficient. Offer several payment options (credit card, Paypal, online checks, etc.). Then top it off with great customer relations.

Mark Salter gives advice about building businesses. If you're looking for an excellent comprehensive Internet Training, PLR and resource portal to help you succeed in online business then join the exclusive TGOM system at http://thegiantsofmarketing.com

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Advertising For Free Online

Advertising For Free Online
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Advertising for free online is actually quite easy. There are 7 main methods that I will be discussing in this article on how to get free advertising for you and your business. Often times I think people over complete things, So I am going to make it really easy for you.

Method 1. The first major method is article marketing but you can't just say blah here is an ad you, have to help people out with tips and thing's related to what you're talking about. It works the best when you give someone a plan or a step by step process on how to do something.

People love that type of stuff....

Method 2. Using Social Networks. It's perfect because they are free to join and there are millions of people using them every day .

Talking about every subject under the sun. So no matter what niche you are in or service you offer you will always find people related to your area of expertise.

Method 3. Chatting it up in forums. Giving value and tips in forums is a great way to earn credibility and drive some traffic to your websites. If you're new to forums just type in your niche and forum, in any major search engine and you will be able to sign up.

Method 4. Free traffic Exchanges: They are not the best, but they do get traffic to your website and your looking for free adverting so join a couple and track your results. If it works for you, keep going if it doesn't don't continue.

Method 5. Free Classifieds using free classified is some what of a time consuming task but you can get results if you use the right websites. Just make sure your stuff is in the right category and you are clear in your classified about what your offer is.

You want to be relevant. The more relevant your are the more money you will make. Method 6. Manually posting your website to free SEO directories is another way to get your business off the ground it takes a long time but if you submit your site, in some cases it is a permanent presence on the web.

Method 7. Videos it's no brainer here, according to Google's CEO up words of 13 hours+ of video are being uploaded to you tube every minute and that is just one video website, not to mention the other 50 sites that you can upload to.

So there are ways that advertising for free online will work for. These methods for the most part are more powerful than even paid advertising in my opinion.

This article was brought to you by http://freeadvertisinginternet.com If You would like to know more about how to advertise online for free visit http://freeadvertisinginternet.com for more information.

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How to Find the Best Internet Advertising Company for Your Products or Services

How to Find the Best Internet Advertising Company for Your Products or Services
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We all find ourselves in search of the most effective way to advertise our products on the Internet, but finding that Internet advertising company that is easy to use has good support and is reasonably priced, can be an exercise in futility if you don't know where to look. This information should make your search a little easier and probably save you some money too.

There are a number of different ways to advertise online and hundreds of online Internet advertising companies that provide these services for the Internet marketer. First though, let's cover a few of the different ways for you to advertise.

There are text ads, banner ads, top sponsor ads, classified ads and of course email advertising.

Email advertising, is one of the most popular ways to market online, but how is it done and whom do you send these emails to? With email advertising, it is best to write your emails in a certain format, in other words, since most people online are getting bombarded with offers every day. Your email must stand out from all the others.

The first part is to create a compelling subject line that creates enough curiosity to get your email opened. Once your prospect does open the email, continue with the curiosity to keep them reading and make sure to put a call to action at the bottom of the email body. People need to be told what to do so make sure you tell them to click on your website link or sign up on the form or whatever the action you want them to take is.

Who do you send your emails to really is the big question. You should be aware that you couldn't just randomly send emails to anyone without their permission as that is considered spam and could get your IP shut down along with some pretty hefty fines.

So then, there are alternatives. One, you can start to build your own list of opt in subscribers by having a capture page with an auto responder. This however can be somewhat slow but is something that you should start doing anyway.

If you want to start sending email ads right away, you can joint venture with another marketer that already has a large list, or you can use what are called solo ads that send out to safe lists. Simply do a search for solo ad companies or JV partners to find one that suits your needs and is responsive to your inquiries.

Classified advertising can be pretty lucrative if you use keywords in the ad title and several times in the ad body. The trick is to get your classified ad onto page one in the search engines. To do this takes a little research on your part. By using a keyword selection tool like the one Google offers for free, you can locate keyword phrases that are not too competitive and use those keywords in your classified ads. Look for less than 200,000 search results in your keywords.

You should use an Internet advertising company for your classified ads that is highly ranked such as usfreeads.com. When using your keywords in the title and throughout the body of your ad, you will see your ad climbing to the first or second page of the search engines within a day or two. This is where your traffic will come from.

Try to place ads every day with slight variations of the original keywords. That will start landing you a lot of ads on the first page of the search engines.

US free ads has a premium membership for less than ten dollars a month, which allows you to place unlimited ads that automatically renew. This is automation at a very small cost.

Text ads and banner ads can be placed in most safe lists to be shown all over their website in a rotation type system. Top sponsor ads are usually available and are installed into all the emails that are sent by the safe list administrator.

You will be required to join the safe list prior to advertising with them so you should contact each safe list owner if possible to see if they offer text, banner and top sponsor ads. Look for safe lists that have over ten thousand members and that is updated regularly. The larger the membership the better your results will be.

In closing, be sure to locate an Internet advertising company that you feel comfortable with by actually talking to a company representative. You should also talk to some of the people that are already using the advertising to find out what kind of results they are getting.

If the Internet advertising company you are considering placing ads with cant provide you with the information you require, move on to another one that can. And lastly, don't give up on your search for that one Internet advertising company that gives results. The Internet is a huge market. Take advantage of it.

Don't stress over finding the best online advertising company for your particular needs, Tom Munson has valuable resources available right now to get you off to a fast start with your advertising. Resources like Revenue Magic that provide all of the types of ads listed in this article.

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Your First Online Advertising Company

Your First Online Advertising Company
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Now that you've got that wonderful product or service and a great website to sell it with, how do you go about getting customers to your site by using an online advertising company and what's the best way to find one that will be suited to your individual needs?

When looking for the best online advertising company that will provide you with the most responsive advertising for your particular niche at the most reasonable cost, a lot of research is needed to be done. Don't let that scare you though, it's not really that hard or time consuming but it is essential for getting reliable results.

So, let's get started with the largest advertising company on the Internet, Google. Google has what almost everyone is familiar with and that is adwords or better known as pay per click ads.

Basically you just open up a google account and create an ad campaign with your keywords. Then you select the bid price you are willing to pay for each click on your ad to deliver a potential customer to your site.

Here is where it gets a little tricky though. If you bid too high it will land you in a top spot for your keyword but the costs will quickly become way too much for a good ROI. If you don't know about adwords and haven't had a lot of experience with it, you might want to shy away from it. If you have someone to guide you through the process of selecting keywords and bids for each phrase, you may want to try an adwords campaign.

Classified ads are a great way of getting exposure to your website if you are doing them the right way. With classified ads, the whole idea is to get your ad indexed by the search engines to draw traffic from that exposure.

It would be best to use a highly ranked classified site like US Free Ads. Make your ads keyword rich with your main keyword in the title of the ad along with having it in the ad body four or five times as well.

Hyperlink one of the keywords in the ad body with a link to your website. Also you should bold your keywords wherever they show in the text of your ad. These classified ads are very well indexed and will show up in the search results very quickly.

These are a great way to draw traffic to your website so you should consider doing a classified ad every day, some using a different set of keywords so you will show up in a number of different searches.

Safelists are another means of advertising that can be effective as long as you choose a list with a lot of members. You should also contact some those members to find out how well their emails do in that particular safelist. Then simply purchase a onetime solo ad from the safelist to try it out for yourself before joining and upgrading.

The trick with safelist marketing is to have an email that not only grabs the readers attention but is riveting enough to make them read through the entire message and click on your link.

Here are a couple of tips.

1. Your subject line should be one that creates curiosity without giving away the content of the message.

2. The opening paragraph should also create enough curiosity to get the reader to continue reading to the end of the message

3. You should close your email with a call to action, what do you want the reader to do? Be direct here.

4. Always include your contact information along with a - P.S. with a special offer for something free. People like free stuff. A special report or ebook is always good.

The types of online advertising companies that I've covered in this article is by no means close to all the different methods and variations of advertising that any online advertising company will have available, but it is a starting point that will get some traffic to your website and sales of your product or service.

Tom Munson specializes in generating traffic to websites by using the best online advertising company on the Internet, Revenue Magic.

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