Product Launches - Creating The Perfect Sale
Copyright © 2008 Titus Hoskins
Download Free Copy Of The Greatest Marketing Secrets By Yanik Silver
We have all heard the expression "The Perfect Storm" and it refers to the situation where all weather elements come together at the same time to produce a perfect storm. But is there an equivalent of the perfect storm in the marketing world? A situation where all elements come together to produce "The Perfect Sale?"
For the moment, we will conveniently ignore the current world economic meltdown and look only at positive situations where this event may occur. Perhaps, the closest thing we have to the Perfect Sale is the online product launch. But unlike the natural phenomenon, this event is carefully planned and orchestrated by a whole army of web savvy marketers who know exactly what has to be done to create this Perfect Sale.
For this "sale" doesn't just happen, professional web marketers create their own system of events that lead up to this Perfect Sale, earning themselves enormous profits in the process. This is an orchestrated marketing effort that bring potential buyers onto their contact lists and into their marketing funnels; heading straight towards their Perfect Sale.
These online marketers use a whole array of marketing tactics to bring potential buyers to their sales page. One of the most effective methods is the JV or joint venture with other established marketers who have long lists of interested buyers, and for a percentage of the sales, the JV partner promotes your sales page or product. There are even JV brokers, Mike Merz and Kenneth McArthur come readily to mind, but there are many more JV brokers who can arrange or line up potential partners to help promote your product.
A certain date is set for the release of your product and all potential partners/affiliates promote to their lists and on their sites. A buying frenzy can be whipped up especially if the product is limited and only a certain number of sales will be accepted. Also a high quality free sampling or teaser is usually given away to build up massive contact lists of interested buyers, this freebie is used to pre-sell to these buyers. There may even be a countdown clock to further create excitement and urgency in the mind of the buyer.
On launch day, everything is synchronized. JV partners mail out to their massive contact lists, enticing all their subscribers with extra bonuses to buy the product now before it's gone. The sales letter page goes live and the sales pour in... creating "The Perfect Sale."
For the non-marketing reader, this may seem a bit far-fetched but in actual fact these product launches are occurring online every week - creating the "Perfect Sale" over and over again. And these launches have been around for many years, one of the most famous being John Reese's "Traffic Secrets" which was released in the summer of 2004 and earned over 1 million in revenue in one day.
There are even some savvy marketers who have perfected the product launch system into an art form, mainly Jeff Walker (Product Launch Formula) and Frank Kern (Mass Control) just to mention a few of the top marketers out there teaching and applying this marketing technique.
Key Elements Of A Product Launch
However, just like the Perfect Storm, in order to create this Perfect Sale many factors have to fall into place and come together. Some of these main elements are:
1. A high quality product which is in demand and desired by the potential buyers. It must solve a problem or meet a need within its niche market. Bit obvious but without this demand the product won't sell in any great numbers, no matter what tactics you use.
2. A perfectly written sales letter that converts. Your sales page must convert into actual sales of your product. Again, quite obvious but if your sales page does not convert, it's game over.
3. A whole motivated group of JV partners with enormous lists and bonuses to offer to potential buyers. Many product launches now offer special prizes (anywhere from a luxury sports car to the latest tech gadget) for those partners who can bring in the most sales.
4. A whole array of orchestrated, pre-launch tactics building up interest in your product with free high quality giveaways to get your buyer's attention and contact information. Even a newly created blog to keep everyone informed about your product launch is often used.
5. Most of the above tactics have to do with creating the potential buyer with the right mind-set for buying your product. Creating a limited number of products or setting a certain time-frame for selling, and offering special deals or bonuses will further create demand for your product.
Product Launch Day - The Perfect Sale
Product launch day is when all the above factors come into play creating the "Perfect Sale". Done properly such a sale can whip up such a buying frenzy that would put any great white to shame; earning all involved a healthy profit. It is one marketing tactic that's not likely to disappear any time soon, although the novelty of such an event is slowly wearing thin as countless marketers try to re-invent the wheel.
Regardless, as an online marketing tool, the product launch is still one of the most effective ways to quickly introduce your product, build your list and cement your reputation. Not to mention, you can also earn a hefty sum of money in a very short period of time; the "Perfect Sale" indeed.
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: http://www.marketingtoolguide.com
If you liked the article above, why not try these:
http://www.bizwaremagic.com/Free_Marketing_Courses.htm
2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Monday, October 27, 2008
Product Launches - Creating The Perfect Sale
Monday, March 3, 2008
B2B Product Launch - The Right Formula
Click Here For FREE Info On B2B Product Launch
Why does a product launch fail to produce the magic that you wanted it to? There are a few things that anyone planning a B2B product launch should keep in mind. Then the product launches are surely going to generate explosive momentum.
A Study Of The Market’s Needs
No matter how wonderful your product might be, but if the market doesn’t need it or is flooded by similar products then you are going to incur loss. It’s important to read the demands of the market carefully and design your product accordingly.
Simple Position Statement
You might like using jargon but don’t exercise it for your broadcasting message. ‘Keep it simple’ should be your mantra. Use powerful language to state your position in the industry.
Clarity In Launch Goals And Objectives
The more clear you are about your goals and objectives in your head the better your efforts will bear fruit in your work. Know what you want from your product as well as the market. Your metrics should be meaningfully defined. Your B2B product launch will click definitely.....read more
Friday, February 22, 2008
How To Create Anticipation For Your Product, Here Are Few Tips For Product Launch
Click Here For FREE Tips For Product Launch
Anticipation is the key to a successful product launch and to boost sales thereafter. If people already know about your product before the launch and have an established trust, then your sales are surely going to be good. Create a temporary homepage and decide a launch date in advance. These are two ways in which you can keep the market hooked to your product. An even more innovative idea would be a countdown timer. This will let your customers know when your product hits the market.
Why not start a blog to encourage discussions about your product. This will win you credibility amongst prospective customers. Here are a few tips on how to create anticipation for your product. Create a report for your product, that can be a smart idea because you can mail this to all the people on your subscriber list. The ideal length of such a report should be whatever you feel describes your product best! However, don’t let it be too short to make it avoidable neither hideously long.
A few tips for the product launch on how to create anticipation for your product, could include making your report on a controversial topic. These are gimmicks often taken up by people in this industry to generate gossip! This controversy quickly spreads like wildfire and you need to make best use of the heat thus generated. Branding the product and introducing joint venture affiliate partners can also have its own shares of benefits. Enticing offers like free gifts or free trial versions of software on the outset are a good idea too....read more
Guidelines For Product Launch
Click Here For FREE Info On Guidelines For Successfull Product Launch
A product launch is like a small baby that needs to be nurtured carefully. It is a process that needs proper planning and presentation. Guidelines for product launch might differ depending upon the kind of product that you are planning to launch. There is a lot of work involved in this, like developing your websites, getting your audio records ready and other such stuff. What is important at this juncture is not to overlook imperative details which is quite a possibility at this time due to the juggling of these very details. A proper game plan is essential for everything to click together.
Your target audience is what should be your primary concern and there should be no goof ups as far as the professionalism of your product and product launch is concerned. If you have videos and audios to be recorded, make sure they are done at least 30 days prior to the chosen launch date. This is going to give you room for revisions and will avoid all last minute panic situations. The transitional process from the order of information to the fulfillment should be smooth and checked beforehand. Follow simple and basic guidelines for product launch and you are sure to have a smooth sailing..... read more
