9 Strategies to Boost Your Sales Copy to Make More Money!

9 Strategies to Boost Your Sales Copy to Make More Money!
Download Free Copy Of 14 Point Web Copy Analysis
I know a lot of you HATE to act like salespeople or HATE to push your product or service, but if you don't do it and you don't have a sales team - WHO WILL DO IT??

That's why I recommend you learn the most effective ways to write a sales letter or email. This way at least you'll have effective copy working for you.

So, what is a sales letter? What do I mean? Its that long, scrolling page that you see on many websites these days that you sometimes don't even know what they're selling until you get to the bottom and you especially don't know how much it is until you reach the bottom but you'll soon find out that you've been 'hooked' when you're halfway down the page and 5 minutes have gone by.

Not a lot of people you see really do this well. After all, don't many small business owners complain that they're marketing isn't working well if at all?

This is mostly due to the copy or content in such a marketing piece. I don't care if we're talking about an ad, postcard, flyer, door-hanger, webpage, email, printed newsletter or brochure. The content is what makes or breaks it; it's what sells or doesn't sell.

Of course you have to place your ad or promotion in the right place, targeting the right people but using the 'right message' is critical.

I coach small business owners and entrepreneurs on a daily basis about these strategies when I work with them on creating their marketing materials, websites or email newsletters. Coming up with creative, fresh marketing ideas and solutions to bring entrepreneurs more business without breaking the bank is what I specialize in!

This is a great checklist for you to use when you're creating your own sales copy or promotional materials no matter what the industry, product or service.

1. It's important to do your market research and know your target market.

2. Draw them in with a killer BIG AND BOLD headline.

3. Use engaging subheadings, phrases and statistics.

4. Be reader-centered, not writer-centered.

5. Be conversational.

6. Ask for the order!

7. Offer bonuses & a guarantee.

8. Include a P.S.

9. Have your copy proofread!

Now, if you still feel like you can't get it down or write it in a way your readers will respond easily, then you can delegate this. Find a Marketing Specialist and they will copyright any marketing materials or websites you have.

(c) Copyright 2008 K.Sawa Marketing. Katrina Sawa is an Award-Winning Relationship Marketing Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com

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Are You Really Saying the Right Things In Your Sales Copy?

Are You Really Saying the Right Things In Your Sales Copy?
Copyright © 2008 Quick Turn Marketing International, Ltd.
Download Free Copy Of Killer Traffic Conversion Secrets By Dan Lok
Have you ever read a sales copy, or promotion copy... and wished somehow it'd sound just a bit more velvety... flow slightly better and increase your desires towards the main product so you can actually make the buying decision or SPEND MONEY for it?

Well if you have, you're not alone. The fact is, many sales letters out there are 'crippled' like this.

You see, they'd seem really nice as a big picture... but as you read down the page, second by second your heart just seems to stop and tend to make you breathe harder... I mean, sometimes it even makes you think "What the hell is this!?" and make you mad just by reading a few sentences from it!

And of course, there are reasons why this happened, which I'll reveal in a while...

Many of times beginning copywriters write to what THEY think persuades prospects into buying. What they don't know is how bad this can become when they continuously put copy in the way they do.

Because of the dissonance in desires... plus the unnatural tone in the sales message, sometimes it makes people angry just by reading it. It's like dating—you could be a guy who isn't stating his intentions clearly in a way the GIRL wants to hear it... and sometimes make her feel mad just by spending time with YOU.

So how can you make things right?

When I write copy I never consider negative intentions, but instead describe with candor and smoothness—what BENEFITS I'd visualize my prospects dream about at night... and lead them down the page with these 'points' like a greased slide (better, while building trust in between).

I mean, instead of writing from the standpoint of a "Fisherman's" view, have you ever thought of really voicing your heart out from the "Fish's" desires? (Think of it... most purchases are emotional, which explains why women would gladly pay thousands of dollars for an LV bag... and walk away with a smile, feeling good with their new purchase!

Sometimes, all you need to do, is "paint a picture" of the STORY your prospects already had in mind. Because, if what they read resonates with what they desire deep inside their minds, they'll nod their heads in silence holding on to every word you say... and WANT TO BUY from you as soon as possible since they felt such strong connection with YOU.

So think about this when you write a sales copy next time. What would be the "RIGHT" thing to say to your prospects, which will drive them frantic and give them a sleepless night if they don't take action on your advice? After you know what THEY are... well, state them CLEARLY.

As for results from doing this... the kind of sales, profits and wealth you'll create once you deliver the message your prospects all want to hear—well, I'll let you amaze yourself.

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you're ready to take your online business to the next level, go to:

http://www.websiteconversionexpert.com/more.html

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