Evaulating Web Site Performance
Download Free Copy Of 14 Point Web Copy Analysis
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
Using one way links for your Web Promotion gets results. WHY? Link popularity is one of the most important factors in search engine performance. Increasing the number of links to your Website will get your site listed higher in search engine results, generating more Website Traffic, increasing your Google PR and improving your site's overall strength. http://www.seolinkmart.com
Tuesday, October 7, 2008
Evaulating Web Site Performance
Wednesday, July 16, 2008
The Importance of Good Website Copy
The Importance of Good Website Copy
by Anson Hall
Download Free Copy Of 14 Point Web Copy Analysis
As an affiliate marketer, you will probably know the importance of having your own website when you are pre-selling your visitors. The possibility for the visitors to purchase will be higher.
Consequently, the website copy is something very important. You will use the contents of the site to promote the affiliate products or services. This is also the tool for you to pre-sell your visitors. If you can create good website content, the visitors will be inclined to follow the links to the merchant site. And of course you will have a higher chance of making money.
Yet there are some affiliate marketers who will make the following mistakes. They will try to create some contents to sell the affiliate products. In fact, the merchant should be the one who sells the products. On the contrary, the marketers are the one who pre-sell the products.
Your website contents are articles about the products and the industry of the business. You have to give information to your visitors about the products. Your visitors will consider you experts in your field of business if you can create really good website copy. As a result you will have greater chances to make money.
Another kind of website contents that is extensively used by various affiliate marketers is product reviews. You will be writing honest reviews after trying the products yourself. As a result, you should not start your product review if you have not used the product yet.
You can include a section about the latest trend of your industry. As a matter of fact, most people will love to know the latest trends, no matter what industry it is about. As a result, this will help to increase the possibility of conversions.
You can also put some resource articles on your site. This includes things such as how to's. As a matter of fact, visitors will usually find this kind of articles useful. And they will tend to read your resource articles. From this you will certainly know that it will mean you will have a greater chance of earning commission.
To summarize, you will need to create quality web site copy in order to attract your visitors will stay longer in your site. You will have a greater chance to make sales if they spend more time on your site. Besides, the contents can also help you to rank better on the search engines. This is fresh and unique contents will attract the search engines. As a result, you should also add new contents to your site once a week in order to make your site fresh.
Anson Hall is an author. You can learn more about Common Affiliate Mistakes from his website. Be sure to check Web Site Traffic Analysis.
