The Hidden Power In Viral Marketing

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There is enormous power in viral marketing and it stems from the fact that it can be very tightly bound to its audience. You can broadcast an idea to the winds but only a few will ever germinate or bear fruit. But if you are able to ensure that people who have need of your product or service get to receive news of it directly then the per sale cost of advertising will be substantially lower.

How Internet Scores Over TV And Print

It is but natural that the advertising you create is closely linked with the type of product you are offering. If you are creating something that has value in a limited geographical area then your medium of advertising will differ from a situation where you sell globally. But the Internet can be of great value to you in either case. This is where it scores heavily over both print and TV media. Both of these cannot be applied universally without prohibitive costs. However, with Internet based viral marketing, you can be both local and global at extremely low costs.

On the other hand, even Internet based viral marketing is not a piece of cake. Most of us know that there are billions of pages on the net and these are growing exponentially. Besides this, the average unsolicited e-mail is never opened and more often than not, the sender is blocked as a spammer. How then do you ensure that your message is seen?...read more Viral Marketing

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