Friday, April 11, 2008

Home Business: Great Idea, But Can You Monetize It?

Home Business: Great Idea, But Can You Monetize It?

The absolute key to the success of any home business idea is its ability to make you money. Doing something you like to do as a home business opportunity is great fun however it needs to make you money.

As an entrepreneur you are always coming up with great ideas. Entrepreneurs are great idea people and wonderful at strategizing. But the idea of any home business is of course to make money. So ask yourself, within 10 minutes of coming up with a new idea, how will I monetize this? If you can not think of a reasonable, obvious way of monetize that idea, you need to abandon that idea and going on to something else. There will always be another idea... Don't fall in love with an idea that months down the road have drained your pocket book and your enthusiasm.

Basically there are three ways to make money online

1. Sell something you've created

This can be broken down into two groups, information and products. Information is things such as e-books, videos, audios, membership sites, coaching programs, and teleseminars. If you have never done any of this before you should, this is an amazing opportunity. Your costs are minimal or nothing and profit margins are huge.

Product or services are something physical. A product is something that would be sold by means of an online store, and services are something you provide like babysitting, painting or article writing. This is a great method for long term profitability.

2. Sell someone else's stuff

There are many ways to sell other peoples stuff. Creating an online line store to sell like products is one. This option comes in several forms, dropship, warehouse or a combination. Dropship has a lower profit margin to cover the cost of someone else handling the shipping for you. The warehouse model cost you less to ship however you must inventory the product. Or do a combination, warehouse high volume pieces and dropship less requested product. Amazon did this for years.

Affiliate programs are another way to sell some else's product. They handle all the product distribution you generate the sale and receive a profit for your efforts.

Joint ventures are a hot topic these days. This is always a way for someone new to the home based business without a list. You approach someone with a buying list and strike a deal to sell your product to their list for a share of the profits. That can look like a 50-50 split or 70-30; make your best win-win deal.

3. Sell advertising

This can be in the form of Google Adsense or selling advertising on your site. There are many online businesses that make all their money by putting up a site, get it ranked high in the search engines and then sell advertising to others.

All that said, don't limit yourself to just one of these techniques. It's a good idea to have a mixed portfolio to minimize your risk and increase profits. Mixing up the products means to mix up the industries as well; network marking, health and wellness, information products etc. Generally if one area is not working the other one will be producing for you, keeping your profits balanced.

Whatever your home based business is it should be fun and profitable. So consider these few monetizing ideas when brilliance erupts, but most of all just take action!

Bob and Cindy are both home based business entrepreneurs with 15 years experience in owning Real Estate and Network Marketing businesses. You can own your own business today that provides residual income for your future. To learn more about how you can secure your financial future... Go to: http://www.ThingsLookGreatIn2008.com

Visit our blog at http://www.BuildingOnlineBusinessSuccess.com for great business strategies.

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