How to leverage people in your home business marketing

How to leverage people in your home business marketing
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Over the years there have been many strategies developed in the world of online marketing. Many of these have been tried, tested and true when it comes to starting your home based business. However, it should be noted that some of these strategies will only work for certain niche markets, whereas others are much more generic and work for many different types of business. There are a couple of strategies that, if done right, have the potential to get your business off to a great start. These stand a much better chance at getting you started than most of the other strategies out there. These strategies are affiliate marketing and network marketing and are briefly described below:

1:- Affiliate marketing is probably the best way to get your business off to a great start. This is due to the fact that you are leveraging off the work of other people and the time they will spend promoting your business for you. With affiliate marketing people will sell your product for you and have nothing to do with your company, your business or your product. They do this in exchange for a share in the profits. Clickbank is one of the biggest affiliate marketing websites. The incentives here are quite good. For example an affiliate can market a product that retails for say $50. of that the affiliate may get anywhere from $20-$40 from this sale. This does not stop you from selling your product and keeping 100% of the profit, but what it does mean is that you earn $10-$30 from each sale that they make for doing absolutely nothing.

Some affiliate marketing programs allow your affiliates to recruit their own affiliates. This works by giving your affiliates a small cut of your profits on any sales that their affiliates make. This does cut into your profits on each sale but the idea is that you make a lot more sales because it not just your affiliates selling your product but their affiliate as well. Your products are being sold by a larger market than you could probably have reached yourself. This is a multi level marketing (MLM) system. If you do not like the idea of multi level marketing then steer clear of programs that use this style of affiliate marketing and use only those programs that work on a single level. Clickbank again is one such system. You can also set up your own affiliate program but this is much more difficult and should only be considered once you have some experience.

2:- Network marketing, although similar to affiliate marketing in the sense that it allows you to enlist other people to sell your products for you, is different in the fact that in network marketing you usually have multiple products for sale and multiple levels of sales staff. This style of marketing is much more appropriate if you are developing a range of products that you want your sales team to sell.

Whichever system you use the key is to stick at it and be committed to making it work. Have a good product or range of products that people will want to sell and market it yourself as well as letting others market it for you. As well as all this the thing to remember is to enjoy what you are doing. Your business should not be a chore.

Mark Watson of MarkWatson2008.com is a successful internet marketer working form home with some for the top marketers and leaders. For more information visit http://wwwMarkWatson2008.com

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