Online Joint Ventures – Partners In Success

Online Joint Ventures – Partners In Success
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Aim Is Mutual Benefit

The concept of joint ventures is a boon to any online marketer who wants a lot of targeted traffic and publicity without spending a dime or with a dismally low advertising budget. A joint venture or JV is where two or more people join hands for mutual benefit – in this instance, to make profits.

Why joint ventures are powerful

The biggest advantage of joint ventures is that you can take advantage of your partner’s most precious assets – namely his email lists and his website where he enjoys a flood of traffic. For those who also offer an affiliate program, JVs are the ideal way to promote them. Some of the best people who make profitable JV partners are those that have newsletters and websites that are similar to your niche market. It is quite common in the Internet marketing world to see JV partners with similar sites. They exchange links, share content and at times also sign up with each other’s affiliate programs.

Locating The Ideal JV Partner

About the only problem with JV partners are finding the right ones and having something relevant to offer them. Some Internet marketers try to find JV partners via the search engines with the help of their keywords. You can also locate JV partners at niche market Forums, newsletter directories and membership sites. Teaming up as a joint venture can bring in additional resources that both partners can use to their advantage to make money online

Basically the JV partner must preferably be someone who runs a business that can complement yours. Someone you view as a competitor could also be a potential JV partner in certain cases. The traffic to your sites must find both the websites of value to them. It is important that a joint venture partner’s plus points add the right value to your own products or services.

Kinds of Joint Ventures

Joint ventures can be of different types. Ezine joint ventures involve a joint subscription. When someone signs up on your site for your ezine, you thank him or her via email and invite them to sign up with your Joint Venture partner’s ezine. Your JV partner does the same for you with the result that you promote each other. Your JV partner promotes their business on your site, while you promote yourself on theirs through messages targeted to your niche.

Some JV partners use the concept of exit pop ups on their site. If you use pay per click advertising, you end up paying for each click regardless of whether it results in a sale. To maximize the return on your PPC investment, for visitors who leave your site without buying, you use an exit pop up window that points them to another site.

Another way to benefit from a JV is to email your subscribers to inform them about special offers from your JV partner. Since they are your optin subscribers, they will take you seriously. The JV partner also promotes your offers to their email list. There are several Internet Marketing Ebooks that talk about multiple ways to make joint ventures a totally symbiotic relationship.

Tracking Your JV Performance

While JVs have their advantages by being risk free, easy to use and easy to set up, it is important to monitor their effectiveness for your site. A JV works best when the both benefit through the alliance. There must be some kind of equality – for example, if you send 10000 visitors to your JV’s site, and get 100 in return, then its time to take a close look. A joint venture must begin to generate substantial traffic as well as profits almost immediately after you set it up and that is what makes this a preferred method for building lists.

Joint ventures can take online businesses to an entirely different level. Through experimentation, there are many creative ways to make JV’s work. Resources like the Mike Filsaime Butterfly Marketing Manuscript have substantial information on this concept. Many Internet marketers have made a fortune through joint ventures.

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