Viral Marketing – A Traffic Building Method To Reckon With!

Viral Marketing – A Traffic Building Method To Reckon With!
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Targeted Traffic Is The Key

The popularity of a website can be measured by the amount of targeted traffic it gets. There are hundreds of ways to attract traffic to a website – some extremely effective, some not so effective. Among these, viral marketing is one method no online marketer can do without. In fact, most Internet businesses use it in one form or another without conscious effort.

What Is Viral Marketing?

Put simply, viral marketing is just like word of mouth marketing. The marketing message is quickly spreads through everyone exposed to it just like a virus and soon everyone knows about it. When the intention is to make money online, careful thought goes into the kind of message that needs to be spread. It must be easily understood so that it can be passed on naturally. Some ingredients of a successful viral marketing strategy are:

Has products to distribute for free
Is easy to pass on
Takes advantage of gregarious behavior of people
Knows what triggers action in people
Uses communication lines that are already there
Makes use of resources available from others, etc

The great thing about viral marketing is that it can keep up a consistent flow of traffic long after the message is out. This is especially useful when a new product or service is being launched. Most Internet marketers use free stuff like ebooks, Ecourses, affiliate programs, free basic software, etc. in viral marketing to grab the attention of their target niche market. As these wares are sampled, it develops a thirst for more, pulling the traffic back to their website! Viral marketing is a great way to build email lists.

Viral Marketing Strategies:

There are many ways in which viral marketing can be used to multiply the number of people you want to reach effortlessly. The main idea is to bring these people back to your website. The following are some highly effective viral marketing strategies that every Internet marketing ebook will elaborate on:

Through your articles: by letting people to reprint your article on their websites, in their newsletters, ezines or ebooks. Your article includes an author bio or resource box with a link to the website and the message permitting the user to reprint the article in its entirety.

Resale rights: making a resale rights package comprising of an ebook, audio, etc. and including your website URL and name in it. When people buy your product and distribute it as their own, your URL will get a lot of visitors.

Resale rights: making a resale rights package comprising of an ebook, audio, etc. and including your website URL and name in it. When people buy your product and distribute it as their own, your URL will get a lot of visitors.

Ebooks: Niche market ebooks are very successful in viral marketing. Some viral marketers promote other products through their ebooks while letting their own affiliate links remain in the ebook.

Referrals: offer a download link as a freebie for visitors who recommend your site to three of their friends.

Newsletters: ask subscribers to send your newsletter to friends

There are hundreds more like these. Viral marketing cashes in on the speed at which the message is passed on – if a large number of people relay the message to an equal or more number of people, there is a snowballing effect. Of course, there are messages that fizzle off as well if they are not compelling enough.

How To Ensure That Viral Marketing Is Effective

As a very low cost method, viral marketing ranks among the most effective since it can use several channels at once. But to ensure that it is completely effective, the viral message must present an obvious benefit for it to be passed on. It must be easy to forward as well as easy for the marketer to track so that there is at least an approximate idea of its reach.

As far as limited period offers are concerned, viral marketing campaigns are not such a good idea simply because of the nature of viral marketing. Imagine having 50,000 items on offer, a 100,000 people getting the message; then the remaining 50,000 would probably set some negative viral marketing in motion!

That said, viral marketing has been around for a long time, and will definitely continue to be used. It is a question of finding new ways to get the best out of it. There are several ebooks like the Mike Filsaime Butterfly Marketing manuscript that talk about it.

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