The Power Of Web 2.0

The Power Of Web 2.0

What Is Web 2.0 Marketing?
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To understand the power of web 2.0, it is necessary to first know exactly what it is. According to the Wikipedia, web 2.0 refers to websites that allow people to “collaborate and share information online in a new way.” This means interactive sites, which focus on their users, letting them add their own content and connect with other users on the site. For example, online communities where people get together – like forums, blogs and social sites like YouTube, MySpace, Friendster, Facebook etc. would all be part of the web 2.0 world. People can join for free, create a profile, invite friends to join and share any kind of information when they get together. These interactive sites also let you post images, videos, audio and blogs.

Different Kinds Of Web 2.0 Sites

Web 2.0 sites can be categorized into the following:

Social Bookmarking Sites

Social bookmarking sites let you store, classify, share and search for links on the Internet. There are web page bookmarks and there are specialized services focused on a particular subject like feeds, books, map locations and so on. Sites like Digg.com, Del.icio.us, Reddit, StumbleUpon – are all social bookmarking sites.

Social Networking Sites

Social networking sites have people who get together to form specific groups similar to communities. There are plenty of these online networking websites on the Internet. For example: Ryze, LinkedIn, MySpace, Orkut, etc. Members, once they join, can look at the profiles of other members and contact them. These sites enable members develop business relationships as well as friendships without geographical constraints. These sites are popular because they are free to join and easy to use.

Video Sharing Sites

Who hasn’t heard of YouTube.com? There are several free video sharing sites online that let you upload, share, download and comment on videos in addition to offering a whole lot of other features. Tagging your videos with the right words can get it picked up by the search engines and bring it up in the search results. Internet marketers are recognizing this goldmine and using it to explode web 2.0 traffic to their websites for free.

Podcasting Sites

Podcasting involves publishing of audio programming that is then distributed over the Internet so that the listeners can listen to it at their convenience. Users can subscribe to podcasting feeds. Since there are no issues about bandwidth anyone can earn with podcasting. Almost anything can be podcast and marketers can make good use of this web 2.0 medium. When people perceive value in information they want, they are willing to pay for it.

Blogs

Bloggers can be highly influential because when people want reviews and information, they prefer to refer to a blog, perceiving them as trustworthy in terms of recommendations and interaction. The top blogs are regularly updated with fresh content. Since it is possible to subscribe to them with an RSS feed, blogs see a high level of targeted traffic that keeps coming back for more. Businesses can put blogs to good use by providing valuable content and for increasing their link popularity.

How To Capitalize On Web 2.0

The biggest benefit an online marketer can expect from web 2.0 sites is free targeted traffic. Next, they give you the opportunity to use viral marketing techniques that work like a dream. You can get others to market your products, free of cost. The first step here is to find web 2.0 sites that are growing at a rapid pace and generate huge amounts of traffic. You can select the ones that suit you best and sign up for a free account. After this you can begin to build your own groups with links that direct people back to your website.

To know exactly how to leverage the Web 2.0 and social marketing to generate massive targeted traffic to your website and grow your business, you can refer to one of the most recommended guides on the subject. These guides also provide extensive audio and video support. By just following these step by step guides, it is possible to enjoy the phenomenon that’s social networking while watching your revenue increase.
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