Monday, August 25, 2008

How To Boost You Website Sales

How To Boost You Website Sales
by CEO, The Internet Marketing Center
Get Free Copy of Derek Gehl's Six Steps You Need To Follow To Guarantee The Success Of Your Online Business!

Take a close look at the most important elements of your web site to instantly increase your site's sales,

Can You find your "call to action"?

Your site may have well-written copy, great graphics, clear navigation, stronng testimonials, and an compelling opt-in offer.

But all these things aren't going to mean anything if you don't include a clear call to action!

Your visitors want you to tell them what to do. If you don't tell them to purchase your product or subscribe to your free newsletter, they won't.

The Power of Suggestion

A call to action is a strongly worded suggestion that clearly states what action you want your visitors to take. It encourages people to take that action and tells them what will happen if they do.

Here's a few examples:

* "Click Here to Subscribe!" * "Join Our Affiliate Program" * "Add to Your Shopping Cart" * "Order now to take advantage of this limited-time offer!"

Include an emotionally appealing benefit in your call to action to convince visitors of the value of your product and encourage them to take the action. For example: "Read on to learn how you could save thousands of dollars on your next home purchase."

You want to pique people's interest and make them believe that taking the specified action will offer them a direct benefit.

The most obvious and important call to action, of course, is the one that asks visitors to make a purchase.

It's amazing how many sites neglect to ask for the order. This oversight can be deadly for your business; in fact, studies show that you can increase your sales by at least 80% by clearly instructing your visitors how to make a purchase!

Don't Hurry!

The call to action tis the make-it-or-break-it moment. Closing a sale is like lining up a golf shot -- you can't rush it!

It takes work to close the sale, which is why you can't just skip to this point right away. Before you get there, you have to

* Answer the question: "What's in it for me?" Emphasize the benefits of your product or service.

* Establish your credibility by citing credentials, including customer testimonials, etc.

* Overcome objections to buy

* Build value into your offer

* Back up your offer with a strong guarantee

* Offer bonuses with the purchase

Once you've done all these things, then you can ask for the order. In fact, you must ask for the order at that point! Otherwise, all the great work you've done will be wasted.

Instill a sense of urgency so your visitors feel compelled to make a purchase right away rather than leave and return to your web site later. To create urgency, you can

* Limit the time your offer is available: "Available for 5 DAYS ONLY!"

* Limit the quantity of products or services you offer: "Available only to the first 100 people who order!"

* Include a discount for a on a limited quantity of products.

* Include bonus items for a limited time or on a limited quantity of products.

You need to follow through on any such claims you make, or your credibility will be ruined.

Final Thoughts

After your headline, your call to action is THE most important element on your web site. It should stand out from the rest of your copy and be easy for your visitors to find.

To test the effectiveness of your call to action, ask some friends to look over your homepage. How long does it take them to find your call to action? As a general rule, it shouldn't take people any longer than 3 seconds.

Your call to action is what reflects the true purpose of your web site. It's what gets your visitors to do what you want them to do. Take the time to craft enticing copy that encourages your visitors to take action. If you make people an offer they can't refuse, your sales will really soar!

About the Author:
Derek Gehl, CEO of The Internet Marketing Center trains Internet business owners on how to create incomes of $100,000 to $2.5 MILLION or more per year online. Check out Derek Gehl's Internet Business Builder

Derek Gehl from The Internet Marketing Center introduces the BeBiz Internet Business Creator and how you'll benefit from this revolutionary system.

Check out Derek Gehl's Internet Business Builder

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