Saturday, August 9, 2008

Tips To Make Text Link Ads Pay Off

Tips To Make Text Link Ads Pay Off
by Jeff Alderson
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Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you're most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.

Text Link Ads is a fairly well known website where site publishers and potential advertisers can sell or buy links on other websites or blogs. The affiliate program itself pays off very well for publishers who can make it work for them. Through this program, publishers can garner $25 for each referral of another publisher or advertiser that they manage to send to the TLA website. A referring publisher gets paid the $25 for each publisher that puts advertising scripts on the sites for a minimum of seven days. The program also pays out when potential advertisers buy a link. The payments come monthly through snail mail checks or via PayPal.

Although TLA's affiliate program sounds like an easy one to cash in on, it can actually take some work to realize big rewards. Strategy is often required to get visitors on your site go to TLA's and actually sign up for the program. Since they have to do this for you to earn money, working to increase conversion rates is very important here.

The first thing you can do to increase click through is to fix ad placement. Making sure these ads are visible and appealing can go a very long way. It's not a bad idea to make them stand out. Having a second link in another part of the page can work well, too. There's nothing wrong with duplication - especially if one ad is an actual box or banner and its duplicate is a text link.

Better ad placement is, of course, important, but there are other steps that can be taken to increase earning chances. Targeting the right visitors for conversions can also be important. Since publishers must sign up, gain approval and then run the ad script for the set number of day, they very likely should not be your focus. Target the advertisers instead.

Several options are available to help increase earnings through TLA. The best ideas are broken up into three areas: the placement of ads, compensating for banner blindness and self-run promotions.

It's a simple fact that if you want your TLA affiliate program to succeed, people need to see the ads. Ideas for improving ad placement include adding TLA text links and box ads to the bottom of each post or page, ramping up onsite ad placement, linking to your referral link in your "links" section. Making sure ads are rotated out can also be rather helpful. To make sure your ad set up works, ask friends and family to critique the site. Knowing what others see can provide useful information for tweaking. It's also possible to create TLA landing pages for the affiliate referral link.

Overcoming visitors' ability to be completely oblivious of banner ads is another major obstacle. One way to do this is to create personalized banner ads that don't include TLA name. Another involves creating special recommendation pages that are linked to from the banners, rather than the affiliate program itself. Put the affiliate links on that presell page instead.

To really make money, it often pays to promote your TLA affiliate program. This can be done by using Adwords to send people to your presell page, buying linked forum signatures, hiring people to post blog comments about the program with your link included, sponsoring online activities and more.

Promotions can be very helpful, but there are more things that can be done to increase conversion rates. Ideas here include such things as creating contests for all those who try out TLA through your affiliate link, giving cash back and even offering free links on your site to those who sign up. Get creative here and have a little fun.

TLA's affiliate program is one that can pay out a great deal if it's worked to its best advantage. Taking the time to make sure ads are visible and that visitors are enticed to act can go a long way toward increasing revenues. It might take a little time, but the returns can be well worth it.

About the author: Jeff Alderson is a Florida based software developer. He is an expert on search engine traffic. To boost sales, Jeff suggests using a keyword analyzer to find money-making keywords

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