Thursday, May 22, 2008

Affiliate Marketing Tips - Why You Need A Website

Affiliate Marketing Tips - Why You Need A Website
by Eleanor Phyllese
Free Copy Of Affiliate Marketer's Handbook

Affiliate marketing is making it possible for virtually anyone to come online and make money with little or no money of their own. You do not need to create your own product or service so it simply comes down to being able to generate sales. Learning how to sell online can be a great challenge for many people.

Unfortunately most affiliate marketers try one or two approaches to sell and they usually fail and then quit. Do not be part of this group. You must learn from your mistakes because people that are making big money online do things very similarly and people that do not make much money also do things very similarly. Sometimes it can take a bit of time and a few failures before you figure out the game of internet marketing.

Most people want to make money online and they want to do it overnight without any effort. The problem is that this lure of trying to make quick money causes you to use strategies that are simply not effective. An example of this is throwing up a google adwords ad with a direct link to an affiliate page and then targeting any general related keywords. This strategy rarely works and can cost you a lot of money very quickly.

Remember that most people look at the internet as a free information resource and not a shopping mall. They do not make searches on their computer with the intent to buy something. Certainly there are a few searchers that do have clear intentions to buy so if you do want to target these then make sure to only bid on keywords that have the term 'buy' in it. However this is a small percentage, it appears that most people buy things online by being referred from sites they trust.

The kinds of sites people like and trust are simply those that help them and offer them either free information or a free service. For instance article directories can be great for selling products because people will read an article, feel like they have done some research and then maybe they may switch into buying mode when they encounter your links at the bottom of the article which means your conversion rates will be much higher.

This is why creating content rich sites is very important because you must be able to keep the visitor on your site long enough for them to potentially switch into buying mode before they click on your affiliate links. People buy based on emotion and not logic and most people will not purchase something unless they feel that they have done some research on the subject. If your site can offer the research information then people will be much more likely to buy after they click on your links.

Make sure you create a content rich site related to your niche and add your affiliate links either to the side or the bottom of your articles. Also try to make sure your articles are unique and written by you as search engines are becoming more strict with duplicate content. You can use adwords to promote your site but also be sure to use article marketing too as it can be very effective at driving free traffic from both the article directories and also the search engines as your sites ranking increases due to increased link popularity.

Also make it a point to learn about search engine optimization. The biggest key to getting high rankings with the search engines is to create good quality unique sites that offer free useful content for its visitors. Ask yourself whether or not you would find your site useful if you were a visitor. Always try to give your visitors the best possible experience as this is also the goal of the major search engines too. You can do reciprocal linking or article marketing to help increase the visibility of your site on the internet as this is also important to better rankings. Build a site and do it well and in time you are sure to find affiliate marketing success.

Eleanor is an online researcher, author and a regular contributor to a site that shows people how to make money online. Be sure to visit and also learn about affiliate marketing too.

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