Niche Marketing for Bigger Profits

Niche Marketing for Bigger Profits
by Ray Edwards
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Today's topic is all about using niche marketing to improve the bottom line of your business.

Many people think that you can't make a profit with niche marketing. Ed Dale and Fred Kerr popularized niche marketing with their course, "Underachiever". However, since that course isn't available anymore, people assumed that niche marketing is dead.

Nothing could be further from the truth! Niche marketing still works and you can still make A LOT of money doing it. In fact, I have a friend who has some niche websites in obscure markets that make him about $8000 a month, and his business is growing every month because he uses the principles of good marketing. Basic things you can learn from various Internet marketing teachers.

Another friend, Dr. Andrew Jones, started out as my client, then became my student and my friend. He started selling a small $27 e-book online. Now, his business pulls in $15,000 each month. The best news? His business is still growing!

Wondering how it works? My coaching program teaches you how to tap into niche marketing. There are still a few spots left. If you're interested, you can find more information at www.rayedwards.com/letmein "5k In 30 Days". I'd love to see you there.

NO, I'm not trying to sell you my coaching program. Instead, I want to sell you the idea that niche marketing is an effective way to make profits and grow your business. In this article, I include five simple steps you can take to start niche marketing. Of course, this is only a broad overview, but it is enough to get you started with just a bit of work. You won't have to study marketing or spend heaps of cash to get results. All you need is a bit of work - and I know you're not afraid of a little work, are you?

Here are those 5 steps:

Locate a product. I say "locate", not "create", because a lot of people are intimidated by product creation (even though product creation is the easiest thing in the world to do!). The easiest thing that you can do is locate products by finding private label rights packages that give you the right to re-publish product that has already been created. Now, you may think that these products are not worth your time, because everyone's already seen them, or they don't work, or, or, or The startling truth is that while many people are on private label rights sites, very few actually use those products. So, if you do a good job re-packaging the product, change the title, change the graphics, and you can have a ready-made product in a very short time. I promise you can do this in less than an hour. Just pick one, don't look for the perfect one! Less than an hour!

Create a sales page and testing software. Many private label rights packages contain a sales page template, often pre-written. This is a great place to start, though you probably don't want to use it forever. Once your sales page is set up, test it with Google's Website Optimizer. That can help you to tweak it to improve your sales.

Link payment pages to Clickbank or Paypal. Both of these sites will process your payment for a nominal fee, which saves you the hassle of setting your site up to process credit cards.

Drive traffic to your site with Adwords. Go to Google and set up an Adwords account. Their tutorials are great, and will guide you through the process.

Go back, Jack, and do it again!

One final piece of advice: Don't pick "How to make money online" as your niche market. Not that it isn't a good market - a lot of people make a lot of money in this market, but it is so competitive! Pick a market that's less competitive and your competition will be less sophisticated and probably less hard-working than you are. Just a little bit of advice for you to think about.

For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.

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