Tuesday, May 6, 2008

4 Truths About Internet Marketing

4 Truths About Internet Marketing

Internet marketing is extremely competitive. To be successful you need to understand some basic truths. If you incorporate these truths into your business strategy you will reap substantial benefits.

1: People buy from those they like and trust. When someone is looking to join an Internet business, they usually dig around trying to find out as much information as possible on the business they are considering joining, and the person who introduced them to it. They want to see if there is anything bad on the business and the people involved in it.

2: People want to get as much information as possible about the business. This is done in order to sell it to themselves and maybe to their loved ones. You see, people buy on emotion and then defend their purchase with logic. They are looking for logic! They surf for hours, only to be more confused than when they started. They are struck down with hype overload!

3: People want to know how they will benefit from the business and what support their sponsor will offer them. They want to make sure that they will not be left behind once they join. Unfortunately, this happens more often than not. Not infrequently, they join someone who is absolutely clueless about how to run any business, never mind an Internet business! Sadly they succumbed to the hype and unrealistic promises given to them without checking the facts and actually getting in touch with their would be sponsor.

4: People are looking for confirmation that they will get help to start their business, and then have continued help and support when they need it later on. They want to find someone they can work with to build their business. They want to earn an income doing something that they usually have no clue about. Very scary stuff. They need your help!!

There is a lot more to Internet marketing then just placing a few over used adverts on the Internet. If you think otherwise you face a rough ride.

You must think as your client thinks. Put yourself in his shoes. Try to feel as he feels. What does he want to know? How can you convince him that he should join YOUR business. Then, when you have done all that, plan your marketing strategy to answer the questions you would want answered if YOU were looking to join YOUR business!

Focus very clearly on my 4 marketing points and your marketing will be successful.

Successful Internet marketer Henri Deering offers additional advice on how to be successful in Internet Marketing. He provides personal support and mentoring to enable his members acheive the success they are striving for. Henri's Internet business can be seen here.

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