Wednesday, October 29, 2008

Do-It-Yourself Marketing, Learning the Secrets to Get Your Own Results

Do-It-Yourself Marketing, Learning the Secrets to Get Your Own Results
Download Free Copy Of The Greatest Marketing Secrets By Yanik Silver
One of the toughest challenges of marketing is connecting the creative process to techniques that maximize the promotional results. Most smart, passionate small business owners know their businesses better than anyone, but they lack the specific knowledge to channel that energy into marketing success.

The Internet and Web 2.0 are bringing these savvy entrepreneurs all of the tools to execute a world-class marketing plan. Unfortunately, there is still that missing piece--knowledge.

Old school marketing firms and ad agencies are trapped in business models sustained by big retainers, long-term contracts, and little accountability. These are ingredients for a lot of unproductive dollars, in a tightening economy.

In contrast there are some emerging options, provided by more innovative marketing firms. Leveraging Internet tools, social marketing, and new mobile techniques these new marketing firms are specializing in strategy and expertise, leaving execution to their clients.

Here are a few hints to save you money and squeeze the most out of your marketing spend:

1. Find Experience

Look for firms with talent and proven experience. Survey their impact on the Internet. Ask associates for referrals and references. An effective Internet marketing firm should be easy to find.

2. Pay for Expertise, Not Execution

Chance are you are heavy on smart people, while light on marketing expertise and budget. So, find a marketing partner that will work with you to balance that mix. Look for specific how-to advice and guided strategy. Then do the heavy lifting yourself.

3. Look for A La Carte Services

Don't pay for the whole marketing department when you just need a few targeted services. Engage copywriting, press releases, or campaign strategy not a "communications strategy." You know what you want and who you want to target. Ask (and pay) for only what you need to get it done, and nothing more.

4. Discard Retainers for Pay-As-You-Go

Retainers are for multi-national, Fortune 50 companies. Pay only on performance, as you go. This more closely aligns a marketing partner with your goals and objectives, while minimizing your long-term risks.

5. Results are the Final Measure

Bottom-line sales and revenue producing results are the most important objectives of any business, but particularly a small or medium-sized business. For that reason alone, you may want to find a marketing firm that allows you to pay for expertise, while retaining implementation and measurement in-house. This assures that their services are credible and drives immediate value.

Find do-it-yourself marketing options for your next ad or marketing campaign. Hire expertise and retain execution and measurement. This puts you in the drivers seat for maximum bang for your marketing bucks.

Biz In Need is a new media marketing company. As a leader in mobile marketing and social media we can help you start the conversation with your customers. Let our experts guide your mobile marketing, social media, and press release strategy.

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1 comment:

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