Thursday, December 11, 2008

How Long Has It Been Since You Made Money Emailing Your List?

How Long Has It Been Since You Made Money Emailing Your List?
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I think a lot of people stop mailing to their list because they are not making any money from it. If you are one of these people then you will enjoy this article about how to do four things correctly to improve the results from your email marketing campaign.

1. Having a quality email list is paramount to your success. What I mean is your list should be subscribers that have joined off of your promotions. Mailing to other people's list is okay for certain types of promotions, but to make money on a consistent basis you need to have your own list of subscribers email to.

2. Today people will not spend money online until they are comfortable with the person they are dealing with. Therefore you need to develop relationships with your subscriber base and get to know them as people and not just names and email addresses.

You do this by providing useful information and by also offering freebies that have some value to them. As you develop your reputation your subscribers will more likely to purchase from you when you offer something for them to buy.

3. Many people find it hard to build a mailing list one subscriber at a time. For this reason you should consider purchasing co-registration leads. This is a fast way to build a large list and can get your email marketing efforts up and running much quicker than getting them one at a time.

The Internet marketers who are most successful with co-registration leads work hard at building relationships with them. Initially all you will have is a name and email address. The person will not really know anything about you. It will be up to you to educate them on who you are and how you can help them.

4. One final point we want to make is the importance of using a brand name autoresponder. On the Internet today an autoresponder can offer you many ways to get to know your opt in list.

For example, you can include messages in HTML that contain pictures, graphics, a header from your website and so on. For sure you should start using your own picture in your emails to your list to help people get used to seeing you. A couple of quality autoresponders include GetResponse, and Aweber.

In summary this is four things that should help you make more money emailing your list. It takes a consistent effort, with an emphasis put on relationship building, before people will trust you enough to buy things from the emails you are sending to them.

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