Sunday, March 30, 2008

Creating A Successful Press Release Submission

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Why Press Releases Are Good For Publicity

Press release submission is a great way to advertise. You can get your company or website into the limelight with a well-written press release. Whether it’s a new product launch or a new website, you can spread the word and create the right buzz with a good press release. If you think that it’s only earth-shaking news that merits a press release, think again! You can create a press release for even the most mundane of company news and still use it to get plenty of free publicity, provided you go about it the right way. The key is to craft the document the smart way to ensure that it gets picked up and passed on. In the following paragraphs are some handy tips to help you create a successful press release submission.

How To Create A Great Press Release Submission

Here are some tips to make sure your press release gets maximum eyeballs:

Ask yourself a few key questions first: Who? What? Why? Where? When? How? This will form the backbone of your document.

First impressions are crucial. An eye-catching headline and a well-crafted lead sentence will take care of the most important work of a press release: catching attention. Remember a majority of readers have a very short attention span, and tend to scan and skim through most of the stuff, so it’s important to catch their attention more

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