Sunday, March 30, 2008

An Introduction To The Art Of Press Release Submission

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What are press release submissions? They are news headlines or clippings of information released by a company or a website about its products, new launches, or any event that is considered noteworthy. They are an important public relations tool, and help keep the company in the public eye. They also serve the purpose of publicizing any new product that may have been launched to a worldwide audience. The power of the press release lies in its multiplying effect. Once newspapers and media pick it up, they can present it to a wider audience to generate more interest. For websites, a press release submission can be a great tool to spread the word about their sites and help boost traffic.

How A Press Release Works

How does a press release submission work? Say your company has launched a new product - aromatherapy soap. You do a write-up about the product, get a movie star to launch it at a glitzy do, and then send the whole story to a PR Newswire who will pass it on to major media companies like CNN or Yahoo. The celebrity touch makes it attractive to potential circulators, and the press release does the rest. If you’ve done your job well, in a day or two, the news of your new product launch should be all over the World Wide Web, and maybe in a column in the business pages of major newspapers all over the world. What better way to get instant recognition for your company and your new product? more

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