Friday, November 28, 2008

Internet Marketing for Online Success

Internet Marketing for Online Success
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Internet marketing is crucial for the success of your business because with the millions of websites that are in cyberspace there is ferocious competition amongst companies fighting to be number one. In order to reach their prospective and existing customer base, thereby consolidating their positions, online businesses have only effective marketing technique available to them. As the term itself suggests, internet marketing refers to all marketing efforts that an online business resorts to in order to draw customers to their website, within the domain of the internet. In certain aspects, it is similar to conventional marketing methods and in some other respects, it is vastly different.

Like the advertisements of products and services posted in newspapers and visual media, the internet marketing concept also accommodates traditional advertising methods, however utilizing, banners and buttons within websites instead. Similarities aside, however website ad placement offers online businesses some other advantages that print or visual media does not. Some of which actually ends up being free for the advertiser.

In online marketing, there is what is called pay-per-click marketing, wherein the advertiser need not have to pay any money to a website for putting up the ads, but rather only when someone actually clicks on the ad to the business's portal, sending them to the advertisers homepage. Another marketing technique, affiliate marketing, is another situation where businesses need not pay any money to display their ads up front with affiliate websites, but rather when someone clicks through the ads to the advertiser's website. However, with affiliate marketing one has to build an affiliate network in the first place, which is a bit of a tough task.

There is this also search engine optimization or SEO, wherein a website will be programmatically engineered (reverse engineered) to make it search engine friendly so that the next time someone searches the web using a keyword associated with the respective online business its website features amongst the top of the search engine results page. The advantage with this method is that the online business need not have to pay even a penny for the visibility it enjoys in search engine results. However, the process of search engine optimization could cost businesses some money, and how much that is depends upon the extent of the SEO work required, and the niche or domain that the particular website represents. The money factor aside, SEO is one of the most important internet marketing tools that any online business can not afford to overlook.

Other useful internet marketing for online business success methods include blogging, participation in discussion forums, article posting in directories, press releases, promoting businesses in social networking portals, and joint ventures. Promoting product/services by uploading a small promotion video with free video sites such as YouTube is also a good internet marketing technique. To play ads in visual media can be quite costly. But, the same ad campaign, if ran through a free portal such as YouTube, will not cost your business a dime. True, it might not be viewed by everyone, but still one could tactically draw people to view the ad film by providing a link within the pages of their website, or within a blog entry.

Internet marketing can work wonders for online businesses, provided it is executed in a systematic and positive manner. Of the lot, PPC brings instantaneous results, while SEO, even though effective, will take some time before the webpage appears on the first few SERPs. Affiliate marketing relies heavily upon how the affiliates perform in the long run.

Scott White, along with owning several businesses, such as White Incorporated and Personal Loan Program is also an Internet Marketing Professional.

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