Wednesday, November 12, 2008

Why You Need to Create Videos for Internet Marketing

Why You Need to Create Videos for Internet Marketing
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If you are a newcomer to the world of internet marketing, you will find that the one tool which you simply cannot do without is video. Although a lot of people simply tiptoe into internet marketing and then decide that it is not for them, you will find getting off to a quick start will soon get you making the cash that you need and that this is a great way to turn IM into a sustainable venture. Video is a powerful tool that does internet marketers a world of good, and you need to think seriously about what it will do for you.

In the first place, you will find that making a video is one targeted way to work with your clients. When they come to your site and they can see a video of you living, walking and talking, then you can bet that you will have more people interested in what you have to offer. The problem with a vast majority of internet products or services is the fact that they seem to be offered by something vast and hard to comprehend. If you can show them that you are a person, with a specific face that they can relate to, then you will be leaps ahead in the game.

When you are looking to make an impact with your internet marketing, remember, that to many people, video is now common. In fact, half of all internet activity is now video related. People are expecting to have the option of letting you talk about your services and what you provide, and if they have to search through lines and lines of text, they are not going to stick around for very long. Video is entertaining - and powerful.

Another thing you will find, is you will want your internet marketing site to be punchy - and giving the option of video achieves this. When they open your site up, what is stopping them from getting bored and simply clicking to another site? You will find that there are many things that you can do to get their attention, but very few will keep them as engaged as video. People soon get tired of reading, and people read at different paces, but when they are watching the video media that you have produced, you will discover that they are paying attention to you, and at the pace you dictate.

When you are considering the creation of videos for your particular internet marketing, you will find that you do not have to be a technical genius, nor do you have to have a large bank account. It all boils down to having a digital camcorder, of some sort, the software to edit it and the software to put it on your computer. There are plenty of different options for you to choose from, and some programs will have you making video and putting it up on your site in a matter of a few small clicks. This is a powerful resource that you will find is amazingly easy to implement.

If you do not have a camcorder and still wish to make videos, there are options to create videos simply with the software you probably already have on your computer. This is why you don't need huge funds.

So, when you are looking at the idea of putting together something that will help you get the results that you are after - in terms of internet marketing, take some time to think about what your options are going to be. This is something that is vitally important when you are trying to give your prospective clients the information they need.

There you have it:

(a) you don't have to be a technical genius; (b) you don't have to have a huge bank account; (c) consider what video can do for your marketing efforts; (d) how you can go about implementing it; (e) then, enjoy the success your creations will bring.

Gary Packer has been using the internet almost since the beginning. He has worked in Design Studios in London and has worked extensively on advertising projects for TV. During the last 4 years has he turned his attention to creating an income from the internet. For FREE internet-marketing related information and e-courses, please visit

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