Click Here For Free Info On AdWords Optimization
In order to make profit from your Google advertising campaign, AdWords optimization is an essential requirement. While there are many different Internet marketing tools available today, Google AdWords still remains the most popular and the most successful. Yet, a majority of the Internet marketers are not able to generate the kind of revenue figures that they deserve. Most of them instead end up paying more than they earn!
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The operating model of Google AdWords is really very simple. You purchase "keywords" related to the specific products you sell. You need to "bid" for such keywords, and the bid value depends upon how "hot" that particular keyword is, and how relevant it is to your website content. So the first step in AdWords optimization will be to lower the bid value somehow, while retaining the rankings of your Ads.
The high bidders tend to get higher positions for their Ads when a net surfer searches for that particular keyword on any of the search engines. This should then translate to "the highest bidder getting the first position". While it may be true for other pay-per-click programs, Google uses a more sophisticated algorithm for ranking the Ads. You need to take advantage of this very clause in designing your AdWords optimization drive!
Don't just go for all the "hot" keywords which seem even remotely related to your products. Instead, be as specific as possible. For example, if you are selling wordpress widgets on your site, purchasing the keyword "widgets" can prove to be a very costly affair! So think of ways in which you can be more specific. What kind of widgets do you actually sell - black themed ones, Wordpress 2.0 ones, customizable ones? Ok, so you sell "black Wordpress 2.0 widgets". Use that entire phrase as the keyword in your AdWords optimization program. It will not only help you get a lower bid value, but will also improve your rank with Google, being more closely related to what you sell.....read more
Wednesday, March 5, 2008
AdWords Optimization - "Relevancy" Is The Keyword!
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